A data profile of the people who buy, follow and care about Kraków in Poland — modelled from more than twelve digital signal sources. Kraków has an estimated audience of 5,425,377 people in Poland.
Kraków has an estimated audience of 5,425,377 people in Poland. 62.6% are female, 37.4% are male, average age 38.6. Top brand affinities: Gdańsk, Warsaw, Wirtualna Polska, Lech Poznań, Gazeta Wyborcza.
Top brand affinities include Gdańsk, Warsaw, Wirtualna Polska, with strongest over-indexing on Gdańsk (2.79× the country average).
Demographically, the Kraków audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Career Orientation, Need for Security.
The typical Kraków fan in Poland is more female, around 38.6 years old, with strong Career Orientation tendencies and a notable affinity for Gdańsk.
The key figures that characterise the Kraków profile in Poland.
62.6% are female, 37.4% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 38.6 |
| Estimated audience size | 5,425,377 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Kraków audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 57.8% |
| United Kingdom | 6.7% |
| Italy | 5.4% |
The strongest cross-interests of the Kraków audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sevilla FC | Sports | 5.59× | ||
| 02 | Real Betis | Sports | 4.16× | ||
| 03 | The Championships, Wimbledon | Sports | 2.91× | ||
| 04 | Gdańsk | Travel & Leisure | 2.79× | ||
| 05 | Demi Moore | Movies & TV | 2.62× | ||
| 06 | Ekstraklasa | Sports | 1.93× | ||
| 07 | Filmweb | Movies & TV | 1.91× | ||
| 08 | Radio ZET | Music & Radio | 1.91× | ||
| 09 | Lech Poznań | Sports | 1.80× | ||
| 10 | Warsaw | Travel & Leisure | 1.72× | ||
| 11 | Hair coloring | Beauty & Wellness | 1.66× | ||
| 12 | Pay television | Movies & TV | 1.66× | ||
| 13 | Gazeta Wyborcza | News | 1.65× | ||
| 14 | TripAdvisor | Travel & Leisure | 1.64× | ||
| 15 | University | Business & Career | 1.62× | ||
| 16 | Wirtualna Polska | News | 1.59× | ||
| 17 | Wedding dress | Fashion & Accessoires | 1.56× | ||
| 18 | Romance novels | Literature | 1.54× | ||
| 19 | Polsat | Movies & TV | 1.53× | ||
| 20 | MBank | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.40× | |
| Need for Security | CONSERVATISM | 1.32× | |
| Extroversion | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.86× | |
| Quality Awareness | PREMIUM | 0.87× | |
| Luxury Orientation | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Kraków. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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