A data profile of the people who buy, follow and care about Gdańsk in Poland — modelled from more than twelve digital signal sources. Gdańsk has an estimated audience of 3,424,834 people in Poland.
Gdańsk has an estimated audience of 3,424,834 people in Poland. 62.0% are female, 38.0% are male, average age 40.1. Top brand affinities: Tricity, Poland, Kraków, Łódź, Wrocław, Poznań.
Top brand affinities include Tricity, Poland, Kraków, Łódź, with strongest over-indexing on Tricity, Poland (8.28× the country average).
Demographically, the Gdańsk audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Sustainability, Quality Awareness.
The typical Gdańsk fan in Poland is more female, around 40.1 years old, with strong Sustainability tendencies and a notable affinity for Tricity, Poland.
The key figures that characterise the Gdańsk profile in Poland.
62.0% are female, 38.0% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 40.1 |
| Estimated audience size | 3,424,834 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Gdańsk audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 61.9% |
| United States | 4.7% |
| Germany | 4.4% |
The strongest cross-interests of the Gdańsk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tricity, Poland | Travel & Leisure | 8.28× | ||
| 02 | Gladiator (2000 film) | Movies & TV | 5.60× | ||
| 03 | Ergo Arena | Music & Radio | 4.94× | ||
| 04 | Stary Maneż | Music & Radio | 4.94× | ||
| 05 | AmberExpo | Music & Radio | 4.94× | ||
| 06 | Łódź | Travel & Leisure | 4.80× | ||
| 07 | Viber | Internet & Social Media | 4.23× | ||
| 08 | Pomeranian Voivodeship | Travel & Leisure | 3.20× | ||
| 09 | Saint Petersburg | Travel & Leisure | 2.98× | ||
| 10 | Wrocław | Travel & Leisure | 2.87× | ||
| 11 | Russian language | Politics & Society | 2.86× | ||
| 12 | Kraków | Travel & Leisure | 2.79× | ||
| 13 | Katowice | Travel & Leisure | 2.77× | ||
| 14 | Poznań | Travel & Leisure | 2.65× | ||
| 15 | Kiev | Travel & Leisure | 2.26× | ||
| 16 | Developmental psychology | Health | 1.85× | ||
| 17 | Warsaw | Travel & Leisure | 1.79× | ||
| 18 | Polish language | Politics & Society | 1.68× | ||
| 19 | Cardigan (sweater) | Fashion & Accessoires | 1.55× | ||
| 20 | PGE Narodowy | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.36× | |
| Quality Awareness | PREMIUM | 1.34× | |
| Need for Security | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.70× | |
| Social Media Usage | JOY | 0.96× | |
| Travelling | THRILL | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Gdańsk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.