A data profile of the people who buy, follow and care about Łódź in Poland — modelled from more than twelve digital signal sources. Łódź has an estimated audience of 1,548,097 people in Poland.
Łódź has an estimated audience of 1,548,097 people in Poland. 62.5% are female, 37.5% are male, average age 40.6. Top brand affinities: Gdańsk, Warsaw, Lech Poznań, LinkedIn, Gazeta Wyborcza.
Top brand affinities include Gdańsk, Warsaw, Lech Poznań, with strongest over-indexing on Gdańsk (4.8× the country average).
Demographically, the Łódź audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation.
The typical Łódź fan in Poland is more female, around 40.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gdańsk.
The key figures that characterise the Łódź profile in Poland.
62.5% are female, 37.5% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 40.6 |
| Estimated audience size | 1,548,097 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 22% |
The strongest cross-interests of the Łódź audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gdańsk | Travel & Leisure | 4.80× | ||
| 02 | Waxing | Beauty & Wellness | 2.38× | ||
| 03 | Face powder | Beauty & Wellness | 2.35× | ||
| 04 | Eyelash extensions | Beauty & Wellness | 2.28× | ||
| 05 | Warsaw | Travel & Leisure | 2.07× | ||
| 06 | RMF FM | Music & Radio | 2.02× | ||
| 07 | FlixBus | Cars & Mobility | 2.01× | ||
| 08 | Hair coloring | Beauty & Wellness | 1.92× | ||
| 09 | Lech Poznań | Sports | 1.89× | ||
| 10 | Innovation | Business & Career | 1.84× | ||
| 11 | Filmweb | Movies & TV | 1.82× | ||
| 12 | Permanent makeup | Beauty & Wellness | 1.76× | ||
| 13 | Internet & Social Media | 1.69× | |||
| 14 | Natural skin care | Beauty & Wellness | 1.65× | ||
| 15 | Gazeta Wyborcza | News | 1.59× | ||
| 16 | Lingerie | Fashion & Accessoires | 1.59× | ||
| 17 | Multikino | Movies & TV | 1.59× | ||
| 18 | Kindergarten | Kids & Family | 1.54× | ||
| 19 | Veganism | Food & Beverages | 1.53× | ||
| 20 | Sunglasses | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.90× | |
| Family Orientation | CONSERVATISM | 1.38× | |
| Spirituality | BALANCE | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.93× | |
| DIY Mentality | THRILL | 0.93× | |
| Risk Appetite | THRILL | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Łódź. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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