A data profile of the people who buy, follow and care about LinkedIn in Poland — modelled from more than twelve digital signal sources. LinkedIn has an estimated audience of 5,003,766 people in Poland.
LinkedIn has an estimated audience of 5,003,766 people in Poland. 57.2% are female, 42.8% are male, average age 43.0. Top brand affinities: Application for employment, Shift work, Part-time, Job, Professional network service.
Top brand affinities include Application for employment, Shift work, Part-time, with strongest over-indexing on Application for employment (14.07× the country average).
Demographically, the LinkedIn audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Quality Awareness, Travelling.
The typical LinkedIn fan in Poland is more female, around 43.0 years old, with strong Quality Awareness tendencies and a notable affinity for Application for employment.
The key figures that characterise the LinkedIn profile in Poland.
57.2% are female, 42.8% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 43.0 |
| Estimated audience size | 5,003,766 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide LinkedIn audience comes from Poland.
| Country | Share |
|---|---|
| China | 34.9% |
| United States | 5.6% |
| India | 2.2% |
The strongest cross-interests of the LinkedIn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Professional network service | Technology & Electronics | 17.02× | ||
| 02 | Employee engagement | Business & Career | 16.89× | ||
| 03 | Part-time | Business & Career | 14.50× | ||
| 04 | Application for employment | Business & Career | 14.07× | ||
| 05 | Shift work | Business & Career | 11.48× | ||
| 06 | Job fair | Business & Career | 9.61× | ||
| 07 | Employment website | Business & Career | 7.17× | ||
| 08 | Job | Business & Career | 6.48× | ||
| 09 | Recruitment | Business & Career | 6.43× | ||
| 10 | Job interview | Business & Career | 6.07× | ||
| 11 | Job hunting | Business & Career | 5.48× | ||
| 12 | Internet & Social Media | 4.18× | |||
| 13 | Office 365 | Technology & Electronics | 3.44× | ||
| 14 | Gemini | Technology & Electronics | 3.29× | ||
| 15 | Gmail | Internet & Social Media | 2.50× | ||
| 16 | Bridge | Travel & Leisure | 1.96× | ||
| 17 | Food | Food & Beverages | 1.62× | ||
| 18 | Movies | Movies & TV | 1.56× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.52× | ||
| 20 | Poland | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.06× | |
| Travelling | THRILL | 1.90× | |
| Healthy Lifestyle | BALANCE | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Individualism | JOY | 0.77× | |
| Social Media Usage | JOY | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for LinkedIn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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