A data profile of the people who buy, follow and care about FlixBus in Poland — modelled from more than twelve digital signal sources. FlixBus has an estimated audience of 2,022,257 people in Poland.
FlixBus has an estimated audience of 2,022,257 people in Poland. 69.7% are female, 30.3% are male, average age 36.4. Top brand affinities: Deutsche Bahn, Transport, Ryanair, Flightradar24, Germany.
Top brand affinities include Deutsche Bahn, Transport, Ryanair, with strongest over-indexing on Deutsche Bahn (20.92× the country average).
Demographically, the FlixBus audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
The typical FlixBus fan in Poland is more female, around 36.4 years old, with strong Design Affinity tendencies and a notable affinity for Deutsche Bahn.
The key figures that characterise the FlixBus profile in Poland.
69.7% are female, 30.3% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 36.4 |
| Estimated audience size | 2,022,257 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 25% | |
| 40-49 | 22% | |
| 50+ | 10% |
The strongest cross-interests of the FlixBus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deutsche Bahn | Cars & Mobility | 20.92× | ||
| 02 | Carpool | Cars & Mobility | 13.00× | ||
| 03 | Flightradar24 | Travel & Leisure | 5.26× | ||
| 04 | Tanie Loty | Travel & Leisure | 4.29× | ||
| 05 | Road | Travel & Leisure | 3.98× | ||
| 06 | Germany | Travel & Leisure | 3.63× | ||
| 07 | Transport | Cars & Mobility | 3.56× | ||
| 08 | PKP Intercity | Travel & Leisure | 3.19× | ||
| 09 | Kwestia Smaku | Food & Beverages | 3.09× | ||
| 10 | Itaka | Travel & Leisure | 3.03× | ||
| 11 | Ryanair | Travel & Leisure | 2.81× | ||
| 12 | TUI | Travel & Leisure | 2.73× | ||
| 13 | Culture | Literature | 2.07× | ||
| 14 | Central Europe | Travel & Leisure | 1.99× | ||
| 15 | Gmail | Internet & Social Media | 1.96× | ||
| 16 | Outdoor recreation | Sports | 1.75× | ||
| 17 | Food | Food & Beverages | 1.59× | ||
| 18 | Beverages | Food & Beverages | 1.58× | ||
| 19 | Movies | Movies & TV | 1.56× | ||
| 20 | Clothing | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.25× | |
| Quality Awareness | PREMIUM | 1.74× | |
| Individualism | JOY | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.41× | |
| Healthy Lifestyle | BALANCE | 0.79× | |
| Urban Lifestyle | OPEN | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for FlixBus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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