A data profile of the people who buy, follow and care about Warsaw in Poland — modelled from more than twelve digital signal sources. Warsaw has an estimated audience of 7,900,088 people in Poland.
Warsaw has an estimated audience of 7,900,088 people in Poland. 60.0% are female, 40.0% are male, average age 39.0. Top brand affinities: Kraków, PGE Narodowy, Wrocław, Gdańsk, Łódź.
Top brand affinities include Kraków, PGE Narodowy, Wrocław, with strongest over-indexing on Kraków (1.72× the country average).
Demographically, the Warsaw audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Sustainability, Need for Security.
The typical Warsaw fan in Poland is more female, around 39.0 years old, with strong Sustainability tendencies and a notable affinity for Kraków.
The key figures that characterise the Warsaw profile in Poland.
60.0% are female, 40.0% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 39.0 |
| Estimated audience size | 7,900,088 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Warsaw audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 50.4% |
| United States | 6.8% |
| United Kingdom | 3.8% |
The strongest cross-interests of the Warsaw audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | VK (social network) | Internet & Social Media | 2.58× | ||
| 02 | PGE Narodowy | Music & Radio | 2.44× | ||
| 03 | Teatr Muzyczny Roma | Music & Radio | 2.44× | ||
| 04 | Progresja | Music & Radio | 2.44× | ||
| 05 | Politechnika Warszawska | Music & Radio | 2.44× | ||
| 06 | Niebo | Music & Radio | 2.44× | ||
| 07 | Hala Torwar | Music & Radio | 2.44× | ||
| 08 | Saint Petersburg | Travel & Leisure | 2.18× | ||
| 09 | Tricity, Poland | Travel & Leisure | 2.17× | ||
| 10 | Belarus | Travel & Leisure | 2.15× | ||
| 11 | Łódź | Travel & Leisure | 2.07× | ||
| 12 | Russian language | Politics & Society | 1.94× | ||
| 13 | Kraków | Travel & Leisure | 1.72× | ||
| 14 | Gdańsk | Travel & Leisure | 1.71× | ||
| 15 | Kiev | Travel & Leisure | 1.65× | ||
| 16 | Wrocław | Travel & Leisure | 1.62× | ||
| 17 | Paris | Travel & Leisure | 1.60× | ||
| 18 | Katowice | Travel & Leisure | 1.56× | ||
| 19 | Curtain | Home & Garden | 1.53× | ||
| 20 | Developmental psychology | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.50× | |
| Need for Security | CONSERVATISM | 1.29× | |
| Quality Awareness | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.45× | |
| Convenience Orientation | PREMIUM | 0.67× | |
| Design Affinity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Warsaw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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