A data profile of the people who buy, follow and care about Nice in Poland — modelled from more than twelve digital signal sources. Nice has an estimated audience of 2,629,656 people in Poland.
Nice has an estimated audience of 2,629,656 people in Poland. 66.9% are female, 33.1% are male, average age 38.1. Top brand affinities: Shopping and fashion, Love & Sex, Exfoliation (cosmetology), Valentine's Day, Costa Rica.
Top brand affinities include Shopping and fashion, Love & Sex, Exfoliation (cosmetology), with strongest over-indexing on Shopping and fashion (217.21× the country average).
Demographically, the Nice audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Nice fan in Poland is more female, around 38.1 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Nice profile in Poland.
66.9% are female, 33.1% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 38.1 |
| Estimated audience size | 2,629,656 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Nice audience comes from Poland.
| Country | Share |
|---|---|
| France | 17.6% |
| Germany | 17.4% |
| Netherlands | 8.7% |
The strongest cross-interests of the Nice audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiber-optic communication | Technology & Electronics | 516.39× | ||
| 02 | Costa Rica | Travel & Leisure | 395.33× | ||
| 03 | Valentine's Day | Kids & Family | 344.98× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 304.68× | ||
| 05 | Love & Sex | Kids & Family | 242.78× | ||
| 06 | Shopping and fashion | Shopping | 217.21× | ||
| 07 | Brigitte Bardot | Movies & TV | 108.20× | ||
| 08 | Telewizja Polska | Movies & TV | 98.36× | ||
| 09 | Baltic Sea | Travel & Leisure | 73.77× | ||
| 10 | Orsay | Shopping | 65.57× | ||
| 11 | Catholic Church | Politics & Society | 61.48× | ||
| 12 | Business Insider | Business & Career | 61.48× | ||
| 13 | Newsletter | Technology & Electronics | 57.38× | ||
| 14 | Game consoles | Technology & Electronics | 49.18× | ||
| 15 | Volunteer fire department | Health | 49.18× | ||
| 16 | Kebab | Food & Beverages | 49.18× | ||
| 17 | Sustainable products | Politics & Society | 49.18× | ||
| 18 | Parking lot | Cars & Mobility | 37.51× | ||
| 19 | Dentistry | Business & Career | 36.31× | ||
| 20 | Rose | Home & Garden | 30.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 13.16× | |
| Travelling | THRILL | 3.28× | |
| Risk Appetite | THRILL | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.33× | |
| Community Orientation | OPEN | 0.74× | |
| Price Sensitivity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Nice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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