A data profile of the people who buy, follow and care about Newsletter in Poland — modelled from more than twelve digital signal sources. Newsletter has an estimated audience of 1,949,596 people in Poland.
Newsletter has an estimated audience of 1,949,596 people in Poland. 59.4% are female, 40.6% are male, average age 39.2. Top brand affinities: Boutiques, Spas, Handbags, Apartment, Italy.
Top brand affinities include Boutiques, Spas, Handbags, with strongest over-indexing on Boutiques (54.6× the country average).
Demographically, the Newsletter audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Newsletter fan in Poland is more female, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Boutiques.
The key figures that characterise the Newsletter profile in Poland.
59.4% are female, 40.6% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 39.2 |
| Estimated audience size | 1,949,596 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 23% | |
| 30-39 | 27% | |
| 40-49 | 21% | |
| 50+ | 15% |
of the worldwide Newsletter audience comes from Poland.
| Country | Share |
|---|---|
| Germany | 28.0% |
| United States | 17.7% |
| Italy | 16.2% |
The strongest cross-interests of the Newsletter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nice | Travel & Leisure | 57.38× | ||
| 02 | Boutiques | Fashion & Accessoires | 54.60× | ||
| 03 | Handbags | Fashion & Accessoires | 51.72× | ||
| 04 | Italy | Travel & Leisure | 47.62× | ||
| 05 | Apartment | Business & Career | 46.40× | ||
| 06 | Musical theatre | Movies & TV | 45.15× | ||
| 07 | Spas | Beauty & Wellness | 44.34× | ||
| 08 | Amsterdam | Travel & Leisure | 44.06× | ||
| 09 | Theatre | Music & Radio | 43.41× | ||
| 10 | Jacket | Fashion & Accessoires | 41.95× | ||
| 11 | Deichmann | Shopping | 41.95× | ||
| 12 | Classical music | Music & Radio | 41.72× | ||
| 13 | Programming language | Technology & Electronics | 40.73× | ||
| 14 | Chair | Home & Garden | 39.46× | ||
| 15 | Fatherhood | Kids & Family | 39.09× | ||
| 16 | Paris | Travel & Leisure | 38.93× | ||
| 17 | Cocktail | Food & Beverages | 38.52× | ||
| 18 | Aldi | Shopping | 37.39× | ||
| 19 | TUI | Travel & Leisure | 35.14× | ||
| 20 | Smartphones | Technology & Electronics | 26.08× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 15.57× | |
| Need for Security | CONSERVATISM | 2.83× | |
| Healthy Lifestyle | BALANCE | 2.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.12× | |
| Sustainability | BALANCE | 1.14× | |
| Urban Lifestyle | OPEN | 1.14× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Newsletter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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