A data profile of the people who buy, follow and care about Smartphones in Poland — modelled from more than twelve digital signal sources. Smartphones has an estimated audience of 8,258,145 people in Poland.
Smartphones has an estimated audience of 8,258,145 people in Poland. 56.5% are female, 43.5% are male, average age 40.1. Top brand affinities: Office 365, GitHub, Epilator, Tablecloth, Vendor.
Top brand affinities include Office 365, GitHub, Epilator, with strongest over-indexing on Office 365 (1.79× the country average).
Demographically, the Smartphones audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Individualism, Price Sensitivity.
The typical Smartphones fan in Poland is more female, around 40.1 years old, with strong Individualism tendencies and a notable affinity for Office 365.
The key figures that characterise the Smartphones profile in Poland.
56.5% are female, 43.5% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 40.1 |
| Estimated audience size | 8,258,145 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Smartphones audience comes from Poland.
| Country | Share |
|---|---|
| United States | 17.2% |
| India | 5.4% |
| Italy | 4.8% |
The strongest cross-interests of the Smartphones audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clique | Kids & Family | 2.79× | ||
| 02 | Telematics | Technology & Electronics | 2.35× | ||
| 03 | Najwyższy Czas! | News | 2.18× | ||
| 04 | Mahjong | Games | 1.92× | ||
| 05 | Multi-level marketing | Business & Career | 1.92× | ||
| 06 | Thule (automobile accessories) | Cars & Mobility | 1.92× | ||
| 07 | Tile-matching video game | Games | 1.88× | ||
| 08 | Epilator | Beauty & Wellness | 1.84× | ||
| 09 | Office 365 | Technology & Electronics | 1.79× | ||
| 10 | Microsoft Teams | Technology & Electronics | 1.79× | ||
| 11 | Major appliance | Home & Garden | 1.79× | ||
| 12 | GitHub | Internet & Social Media | 1.65× | ||
| 13 | Tablecloth | Home & Garden | 1.64× | ||
| 14 | Jane Fonda | Movies & TV | 1.63× | ||
| 15 | Vendor | Business & Career | 1.60× | ||
| 16 | Peugeot 2008 | Cars & Mobility | 1.56× | ||
| 17 | Big beat | Music & Radio | 1.55× | ||
| 18 | Microcredit | Business & Career | 1.55× | ||
| 19 | Macaulay Culkin | Movies & TV | 1.52× | ||
| 20 | Miele | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.00× | |
| Price Sensitivity | PREMIUM | 0.97× | |
| Urban Lifestyle | OPEN | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.51× | |
| Patriotism | CONSERVATISM | 0.57× | |
| Sustainability | BALANCE | 0.58× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Smartphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.