A data profile of the people who buy, follow and care about Smartphones in United Arab Emirates — modelled from more than twelve digital signal sources. Smartphones has an estimated audience of 4,353,796 people in United Arab Emirates.
The average Smartphones fan in United Arab Emirates is 35.8 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Khyber Pakhtunkhwa, Maidan (Kolkata), somoynews.tv, with strongest over-indexing on Khyber Pakhtunkhwa (1.52× the country average).
Demographically, the Smartphones audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 6 regions tracked by Rascasse.
The typical Smartphones fan in United Arab Emirates is more male, around 35.8 years old, with strong Social Media Usage tendencies and a notable affinity for Khyber Pakhtunkhwa.
The key figures that characterise the Smartphones profile in United Arab Emirates.
26.8% are female, 73.2% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 26.8% |
| Male | 73.2% |
| Average age | 35.8 |
| Estimated audience size | 4,353,796 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 36% | |
| 30-39 | 30% | |
| 40-49 | 15% | |
| 50+ | 6% |
of the worldwide Smartphones audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 17.2% |
| India | 5.4% |
| Italy | 4.8% |
Where the Smartphones audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Abu Dhabi | ~2M | 1.10× | |
| 02 | Fujairah | ~100K | 1.05× | |
| 03 | Emirate of Ajman | ~500K | 1.03× | |
| 04 | Emirate of Sharjah | ~1M | 0.99× | |
| 05 | Ras Al Khaimah | ~200K | 0.99× | |
| 06 | Dubai | ~2.5M | 0.80× |
The strongest cross-interests of the Smartphones audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maidan (Kolkata) | Travel & Leisure | 1.60× | ||
| 02 | somoynews.tv | News | 1.55× | ||
| 03 | Khyber Pakhtunkhwa | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.59× | |
| Patriotism | CONSERVATISM | 0.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Social Media Usage | JOY | 0.59× |
Smartphones has an estimated audience of 4,353,796 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
26.8% of Smartphones fans are female, 73.2% are male, with an average age of 35.8 years.
Smartphones fans show strongest brand affinity for Khyber Pakhtunkhwa (1.52×), Maidan (Kolkata) (1.6×), and somoynews.tv (1.55×) over the country average.
Smartphones fans in United Arab Emirates are most concentrated in Dubai (reach ~2.5M), Emirate of Abu Dhabi (reach ~2M), and Emirate of Sharjah (reach ~1M). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Smartphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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