A data profile of the people who buy, follow and care about Smartphones in Malaysia — modelled from more than twelve digital signal sources. Smartphones has an estimated audience of 6,035,966 people in Malaysia.
The average Smartphones fan in Malaysia is 38.3 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include KISS, Anime & Cosplay, Prime Minister of Bangladesh, with strongest over-indexing on KISS (1.55× the country average).
Demographically, the Smartphones audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Smartphones fan in Malaysia is balanced, around 38.3 years old, with strong Price Sensitivity tendencies and a notable affinity for KISS.
The key figures that characterise the Smartphones profile in Malaysia.
45.7% are female, 54.3% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 38.3 |
| Estimated audience size | 6,035,966 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 27% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Smartphones audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 17.2% |
| India | 5.4% |
| Italy | 4.8% |
Where the Smartphones audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~1.5M | 1.27× | |
| 02 | Johor | ~900K | 1.19× | |
| 03 | Sarawak | ~600K | 1.19× | |
| 04 | Selangor | ~2M | 1.17× | |
| 05 | Sabah | ~600K | 1.17× | |
| 06 | Perak | ~500K | 1.14× | |
| 07 | Penang | ~400K | 1.14× | |
| 08 | Kedah | ~400K | 1.13× | |
| 09 | Pahang | ~300K | 1.06× | |
| 10 | Negeri Sembilan | ~300K | 0.99× | |
| 11 | Kelantan | ~300K | 0.97× | |
| 12 | Malacca | ~200K | 0.93× | |
| 13 | Labuan | ~40K | 0.91× | |
| 14 | Perlis | ~80K | 0.89× | |
| 15 | Terengganu | ~200K | 0.87× | |
| 16 | Putrajaya | ~30K | 0.83× |
The strongest cross-interests of the Smartphones audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smartglasses | Technology & Electronics | 1.96× | ||
| 02 | Family Matters | Movies & TV | 1.81× | ||
| 03 | Stack Overflow | Technology & Electronics | 1.76× | ||
| 04 | Islamic economic jurisprudence | Politics & Society | 1.75× | ||
| 05 | Consulting firm | Business & Career | 1.73× | ||
| 06 | Front of House | Arts & Culture | 1.71× | ||
| 07 | Anime & Cosplay | Fashion & Accessoires | 1.70× | ||
| 08 | Sheikh Hasina | Politics & Society | 1.70× | ||
| 09 | Prime Minister of Bangladesh | Politics & Society | 1.69× | ||
| 10 | TV1 (Bosnia and Herzegovina) | Movies & TV | 1.69× | ||
| 11 | Voice chat | Technology & Electronics | 1.64× | ||
| 12 | Fauziah Latiff | Music & Radio | 1.63× | ||
| 13 | Heart valve | Health | 1.63× | ||
| 14 | GoDaddy | Technology & Electronics | 1.60× | ||
| 15 | Dark fantasy | Literature | 1.57× | ||
| 16 | Bola (tabloid) | News | 1.57× | ||
| 17 | Astro Citra | Movies & TV | 1.56× | ||
| 18 | KISS | Music & Radio | 1.55× | ||
| 19 | IS (Infinite Stratos) | Literature | 1.54× | ||
| 20 | CIMB Niaga | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.13× | |
| Healthy Lifestyle | BALANCE | 0.94× | |
| Career Orientation | POWER | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.63× | |
| Early Adopter Mentality | POWER | 0.68× | |
| Social Media Usage | JOY | 0.69× |
Smartphones has an estimated audience of 6,035,966 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
45.7% of Smartphones fans are female, 54.3% are male, with an average age of 38.3 years.
Smartphones fans show strongest brand affinity for KISS (1.55×), Anime & Cosplay (1.7×), and Prime Minister of Bangladesh (1.69×) over the country average.
Smartphones fans in Malaysia are most concentrated in Selangor (reach ~2M), Kuala Lumpur (reach ~1.5M), and Johor (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Smartphones itself, the audience over-indexes on Anime & Cosplay (1.7×), Prime Minister of Bangladesh (1.69×), Dark fantasy (1.57×), and IS (Infinite Stratos) (1.54×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Smartphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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