A data profile of the people who buy, follow and care about Smartphones in Switzerland — modelled from more than twelve digital signal sources. Smartphones has an estimated audience of 2,806,800 people in Switzerland.
The average Smartphones fan in Switzerland is 43.5 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Waze, with strongest over-indexing on Waze (1.62× the country average).
Demographically, the Smartphones audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Sustainability, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 26 regions tracked by Rascasse.
The typical Smartphones fan in Switzerland is balanced, around 43.5 years old, with strong Sustainability tendencies and a notable affinity for Waze.
The key figures that characterise the Smartphones profile in Switzerland.
49.9% are female, 50.1% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 43.5 |
| Estimated audience size | 2,806,800 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Smartphones audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 17.2% |
| India | 5.4% |
| Italy | 4.8% |
Where the Smartphones audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vaud | ~400K | 1.41× | |
| 02 | Fribourg | ~100K | 1.35× | |
| 03 | Canton of Bern | ~400K | 1.33× | |
| 04 | Valais | ~100K | 1.28× | |
| 05 | Ticino | ~100K | 1.28× | |
| 06 | Aargau | ~200K | 1.20× | |
| 07 | Canton of St. Gallen | ~200K | 1.20× | |
| 08 | Neuchatel | ~70K | 1.18× | |
| 09 | Solothurn | ~90K | 1.17× | |
| 10 | Canton of Zürich | ~500K | 1.14× | |
| 11 | Luzern | ~100K | 1.10× | |
| 12 | Thurgau | ~80K | 1.07× | |
| 13 | Canton of Geneva | ~200K | 1.03× | |
| 14 | Basel-Landschaft | ~70K | 1.01× | |
| 15 | Jura | ~20K | 1.00× | |
| 16 | Basel-City | ~100K | 0.99× | |
| 17 | Graubünden | ~70K | 0.99× | |
| 18 | Schwyz | ~40K | 0.95× | |
| 19 | Appenzell Ausserrhoden | ~10K | 0.94× | |
| 20 | Uri | ~8K | 0.91× | |
| 21 | Appenzell Innerrhoden | ~3K | 0.91× | |
| 22 | Schaffhausen | ~20K | 0.88× | |
| 23 | Canton of Obwalden | ~9K | 0.88× | |
| 24 | Canton of Glarus | ~9K | 0.88× | |
| 25 | Canton of Nidwalden | ~9K | 0.87× | |
| 26 | Canton of Zug | ~30K | 0.82× |
The strongest cross-interests of the Smartphones audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Waze | Internet & Social Media | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.85× | |
| Travelling | THRILL | 0.79× | |
| Price Sensitivity | PREMIUM | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Healthy Lifestyle | BALANCE | 0.64× | |
| Social Media Usage | JOY | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Smartphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.