A data profile of the people who buy, follow and care about Smartphones in Colombia — modelled from more than twelve digital signal sources. Smartphones has an estimated audience of 7,988,724 people in Colombia.
Smartphones has an estimated audience of 7,988,724 people in Colombia. 50.1% are female, 49.9% are male, average age 35.9. Top brand affinities: Satellite Internet access, Tax break, EMC Corporation, SOCAR.
Top brand affinities include Satellite Internet access, Tax break, EMC Corporation, with strongest over-indexing on Satellite Internet access (1.61× the country average).
Demographically, the Smartphones audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Smartphones fan in Colombia is balanced, around 35.9 years old, with strong Career Orientation tendencies and a notable affinity for Satellite Internet access.
The key figures that characterise the Smartphones profile in Colombia.
50.1% are female, 49.9% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 35.9 |
| Estimated audience size | 7,988,724 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Smartphones audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 17.2% |
| India | 5.4% |
| Italy | 4.8% |
The strongest cross-interests of the Smartphones audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | EMC Corporation | Technology & Electronics | 1.67× | ||
| 02 | Satellite Internet access | Technology & Electronics | 1.61× | ||
| 03 | SOCAR | Business & Career | 1.53× | ||
| 04 | Tax break | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.85× | |
| Risk Appetite | THRILL | 0.84× | |
| Indulgence | JOY | 0.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.40× | |
| Individualism | JOY | 0.43× | |
| Creativity | OPEN | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Smartphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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