A data profile of the people who buy, follow and care about Italy in Poland — modelled from more than twelve digital signal sources. Italy has an estimated audience of 4,537,239 people in Poland.
Italy has an estimated audience of 4,537,239 people in Poland. 67.9% are female, 32.1% are male, average age 37.3. Top brand affinities: Shopping and fashion, Love & Sex, Exfoliation (cosmetology), Valentine's Day, Costa Rica.
Top brand affinities include Shopping and fashion, Love & Sex, Exfoliation (cosmetology), with strongest over-indexing on Shopping and fashion (172.16× the country average).
Demographically, the Italy audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Italy fan in Poland is more female, around 37.3 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Italy profile in Poland.
67.9% are female, 32.1% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 37.3 |
| Estimated audience size | 4,537,239 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Italy audience comes from Poland.
| Country | Share |
|---|---|
| Italy | 16.8% |
| United States | 11.9% |
| Germany | 5.0% |
The strongest cross-interests of the Italy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiber-optic communication | Technology & Electronics | 544.16× | ||
| 02 | Valentine's Day | Kids & Family | 326.42× | ||
| 03 | Costa Rica | Travel & Leisure | 318.00× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 250.94× | ||
| 05 | Love & Sex | Kids & Family | 238.27× | ||
| 06 | Shopping and fashion | Shopping | 172.16× | ||
| 07 | Telewizja Polska | Movies & TV | 76.92× | ||
| 08 | Baltic Sea | Travel & Leisure | 65.93× | ||
| 09 | Catholic Church | Politics & Society | 54.95× | ||
| 10 | Orsay | Shopping | 54.95× | ||
| 11 | Newsletter | Technology & Electronics | 47.62× | ||
| 12 | Business Insider | Business & Career | 47.62× | ||
| 13 | Sustainable products | Politics & Society | 43.96× | ||
| 14 | Game consoles | Technology & Electronics | 40.29× | ||
| 15 | Kebab | Food & Beverages | 36.63× | ||
| 16 | Volunteer fire department | Health | 36.20× | ||
| 17 | Dentistry | Business & Career | 30.49× | ||
| 18 | Parking lot | Cars & Mobility | 29.04× | ||
| 19 | Mediterranean Sea | Travel & Leisure | 27.22× | ||
| 20 | Rose | Home & Garden | 25.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 11.92× | |
| Travelling | THRILL | 3.05× | |
| Mindfulness | BALANCE | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.48× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Community Orientation | OPEN | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.