A data profile of the people who buy, follow and care about Italy in Australia — modelled from more than twelve digital signal sources. Italy has an estimated audience of 3,780,363 people in Australia.
Italy has an estimated audience of 3,780,363 people in Australia. 62.6% are female, 37.4% are male, average age 43.7. Top brand affinities: Rome, Real property, Milan, Sicily, Paris.
Top brand affinities include Rome, Real property, Milan, with strongest over-indexing on Rome (3.14× the country average).
Demographically, the Italy audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Spirituality, Community Orientation.
The typical Italy fan in Australia is more female, around 43.7 years old, with strong Spirituality tendencies and a notable affinity for Rome.
The key figures that characterise the Italy profile in Australia.
62.6% are female, 37.4% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 43.7 |
| Estimated audience size | 3,780,363 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Italy audience comes from Australia.
| Country | Share |
|---|---|
| Italy | 16.8% |
| United States | 11.9% |
| Germany | 5.0% |
The strongest cross-interests of the Italy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Venice | Travel & Leisure | 3.43× | ||
| 02 | Sicily | Travel & Leisure | 3.23× | ||
| 03 | Rome | Travel & Leisure | 3.14× | ||
| 04 | Slovenia | Travel & Leisure | 2.62× | ||
| 05 | Milan | Travel & Leisure | 2.50× | ||
| 06 | Florence | Travel & Leisure | 2.36× | ||
| 07 | Made in Italy | Business & Career | 2.18× | ||
| 08 | COS | Shopping | 2.15× | ||
| 09 | Santorini | Travel & Leisure | 2.10× | ||
| 10 | Czech Republic | Travel & Leisure | 2.08× | ||
| 11 | Netherlands | Travel & Leisure | 1.89× | ||
| 12 | Paris | Travel & Leisure | 1.73× | ||
| 13 | Novak Djokovic | Sports | 1.71× | ||
| 14 | Long hair | Beauty & Wellness | 1.68× | ||
| 15 | Harrods | Shopping | 1.64× | ||
| 16 | Real property | Home & Garden | 1.63× | ||
| 17 | Pedicure | Beauty & Wellness | 1.59× | ||
| 18 | Greece | Travel & Leisure | 1.58× | ||
| 19 | Germany | Travel & Leisure | 1.56× | ||
| 20 | Bec and Bridge | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.39× | |
| Community Orientation | OPEN | 1.04× | |
| Convenience Orientation | PREMIUM | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.78× | |
| Family Orientation | CONSERVATISM | 0.82× | |
| Mindfulness | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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