A data profile of the people who buy, follow and care about Italy in Switzerland — modelled from more than twelve digital signal sources. Italy has an estimated audience of 2,158,050 people in Switzerland.
Italy has an estimated audience of 2,158,050 people in Switzerland. 55.4% are female, 44.6% are male, average age 41.2. Top brand affinities: Aldi, Zara, FC Bayern Munich, Lingerie, Luxury real estate.
Top brand affinities include Aldi, Zara, FC Bayern Munich, with strongest over-indexing on Aldi (1.75× the country average).
Demographically, the Italy audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Design Affinity.
The typical Italy fan in Switzerland is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Aldi.
The key figures that characterise the Italy profile in Switzerland.
55.4% are female, 44.6% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 41.2 |
| Estimated audience size | 2,158,050 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Italy audience comes from Switzerland.
| Country | Share |
|---|---|
| Italy | 16.8% |
| United States | 11.9% |
| Germany | 5.0% |
The strongest cross-interests of the Italy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Massimo Dutti | Shopping | 2.70× | ||
| 02 | Stradivarius | Shopping | 2.66× | ||
| 03 | TUI | Travel & Leisure | 2.62× | ||
| 04 | Zara | Shopping | 1.99× | ||
| 05 | Shih Tzu | Pets & Animals | 1.97× | ||
| 06 | Natural skin care | Beauty & Wellness | 1.90× | ||
| 07 | Primark | Shopping | 1.90× | ||
| 08 | Poodle | Pets & Animals | 1.90× | ||
| 09 | Beagle | Pets & Animals | 1.89× | ||
| 10 | Luxury real estate | Business & Career | 1.87× | ||
| 11 | Aldi | Shopping | 1.75× | ||
| 12 | Lingerie | Fashion & Accessoires | 1.74× | ||
| 13 | Labrador Retriever | Pets & Animals | 1.74× | ||
| 14 | French Bulldog | Pets & Animals | 1.74× | ||
| 15 | Mother's Day | Kids & Family | 1.73× | ||
| 16 | Sephora | Shopping | 1.72× | ||
| 17 | FC Bayern Munich | Sports | 1.66× | ||
| 18 | Cartier | Fashion & Accessoires | 1.66× | ||
| 19 | Chanel | Fashion & Accessoires | 1.63× | ||
| 20 | Swimming pool | Sports | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.39× | |
| Design Affinity | PREMIUM | 1.29× | |
| Patriotism | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.89× | |
| Creativity | OPEN | 0.93× | |
| Mindfulness | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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