A data profile of the people who buy, follow and care about Luxury real estate in Switzerland — modelled from more than twelve digital signal sources. Luxury real estate has an estimated audience of 831,738 people in Switzerland.
The average Luxury real estate fan in Switzerland is 39.5 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Real estate development, Google Maps, Renovation, with strongest over-indexing on Real estate development (6.68× the country average).
Demographically, the Luxury real estate audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 21 regions tracked by Rascasse.
The typical Luxury real estate fan in Switzerland is balanced, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Real estate development.
The key figures that characterise the Luxury real estate profile in Switzerland.
50.2% are female, 49.8% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 39.5 |
| Estimated audience size | 831,738 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 18% |
of the worldwide Luxury real estate audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 8.0% |
| China | 5.8% |
Where the Luxury real estate audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Uri | ~3K | 1.24× | |
| 02 | Jura | ~6K | 1.12× | |
| 03 | Schaffhausen | ~7K | 1.09× | |
| 04 | Graubünden | ~20K | 1.04× | |
| 05 | Canton of Zug | ~10K | 1.03× | |
| 06 | Schwyz | ~10K | 1.02× | |
| 07 | Ticino | ~30K | 1.01× | |
| 08 | Neuchatel | ~20K | 1.01× | |
| 09 | Solothurn | ~20K | 0.98× | |
| 10 | Fribourg | ~30K | 0.97× | |
| 11 | Thurgau | ~20K | 0.97× | |
| 12 | Basel-Landschaft | ~20K | 0.97× | |
| 13 | Valais | ~30K | 0.96× | |
| 14 | Basel-City | ~30K | 0.96× | |
| 15 | Luzern | ~30K | 0.95× | |
| 16 | Canton of St. Gallen | ~40K | 0.94× | |
| 17 | Canton of Geneva | ~50K | 0.93× | |
| 18 | Aargau | ~50K | 0.93× | |
| 19 | Canton of Bern | ~70K | 0.89× | |
| 20 | Vaud | ~70K | 0.88× | |
| 21 | Canton of Zürich | ~100K | 0.81× |
The strongest cross-interests of the Luxury real estate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real estate investing | Business & Career | 6.74× | ||
| 02 | Real estate development | Business & Career | 6.68× | ||
| 03 | First-time buyer | Shopping | 4.83× | ||
| 04 | Renovation | Home & Garden | 4.52× | ||
| 05 | Modern architecture | Arts & Culture | 3.91× | ||
| 06 | Danish design | Home & Garden | 3.82× | ||
| 07 | Home construction | Home & Garden | 3.41× | ||
| 08 | Home repair | Home & Garden | 3.41× | ||
| 09 | Architecture & Design | Business & Career | 2.80× | ||
| 10 | Investment | Business & Career | 2.39× | ||
| 11 | Google Maps | Internet & Social Media | 2.17× | ||
| 12 | Home improvement | Home & Garden | 2.12× | ||
| 13 | EasyJet | Travel & Leisure | 1.89× | ||
| 14 | Chat GPT | Technology & Electronics | 1.82× | ||
| 15 | Entertainment | Movies & TV | 1.74× | ||
| 16 | Airbnb | Travel & Leisure | 1.69× | ||
| 17 | Bern | Travel & Leisure | 1.62× | ||
| 18 | Sports and outdoors | Sports | 1.56× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.55× | ||
| 20 | Movies | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.12× | |
| Healthy Lifestyle | BALANCE | 1.89× | |
| Social Media Usage | JOY | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.49× | |
| Sustainability | BALANCE | 1.62× | |
| Social Media Usage | JOY | 1.78× |
Luxury real estate has an estimated audience of 831,738 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
50.2% of Luxury real estate fans are female, 49.8% are male, with an average age of 39.5 years.
Luxury real estate fans show strongest brand affinity for Real estate development (6.68×), Google Maps (2.17×), and Renovation (4.52×) over the country average.
Luxury real estate fans in Switzerland are most concentrated in Canton of Zürich (reach ~100K), Canton of Bern (reach ~70K), and Vaud (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Luxury real estate itself, the audience over-indexes on Google Maps (2.17×), Renovation (4.52×), Entertainment (1.74×), and Real estate investing (6.74×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Luxury real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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