A data profile of the people who buy, follow and care about Movies in Switzerland — modelled from more than twelve digital signal sources. Movies has an estimated audience of 4,372,840 people in Switzerland.
The average Movies fan in Switzerland is 40.9 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Blues music, Animated movies, Comics, with strongest over-indexing on Blues music (1.52× the country average).
Demographically, the Movies audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Sustainability, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Movies fan in Switzerland is balanced, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Blues music.
The key figures that characterise the Movies profile in Switzerland.
51.6% are female, 48.4% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 40.9 |
| Estimated audience size | 4,372,840 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Movies audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 7.6% |
| India | 5.9% |
Where the Movies audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~1M | 2.46× | |
| 02 | Canton of Geneva | ~500K | 1.51× | |
| 03 | Aargau | ~400K | 1.40× | |
| 04 | Canton of Bern | ~600K | 1.39× | |
| 05 | Vaud | ~600K | 1.39× | |
| 06 | Basel-City | ~200K | 1.27× | |
| 07 | Luzern | ~200K | 1.13× | |
| 08 | Basel-Landschaft | ~100K | 1.11× | |
| 09 | Canton of Zug | ~60K | 1.09× | |
| 10 | Canton of St. Gallen | ~200K | 1.08× | |
| 11 | Solothurn | ~100K | 1.05× | |
| 12 | Schwyz | ~60K | 1.01× | |
| 13 | Graubünden | ~100K | 0.99× | |
| 14 | Valais | ~200K | 0.97× | |
| 15 | Ticino | ~200K | 0.97× | |
| 16 | Thurgau | ~100K | 0.95× | |
| 17 | Appenzell Innerrhoden | ~5K | 0.95× | |
| 18 | Canton of Glarus | ~20K | 0.94× | |
| 19 | Canton of Nidwalden | ~20K | 0.93× | |
| 20 | Canton of Obwalden | ~20K | 0.93× | |
| 21 | Uri | ~10K | 0.93× | |
| 22 | Appenzell Ausserrhoden | ~20K | 0.92× | |
| 23 | Fribourg | ~100K | 0.91× | |
| 24 | Schaffhausen | ~30K | 0.91× | |
| 25 | Jura | ~30K | 0.91× | |
| 26 | Neuchatel | ~80K | 0.85× |
The strongest cross-interests of the Movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Animated cartoon | Movies & TV | 1.90× | ||
| 02 | Anime and manga fandom | Literature | 1.84× | ||
| 03 | Manga | Literature | 1.76× | ||
| 04 | KPop Demon Hunters | Movies & TV | 1.75× | ||
| 05 | K-pop | Music & Radio | 1.73× | ||
| 06 | Pokémon | Games | 1.70× | ||
| 07 | Anime convention | Literature | 1.67× | ||
| 08 | Horror movies | Movies & TV | 1.64× | ||
| 09 | Bass guitar | Music & Radio | 1.64× | ||
| 10 | One Piece | Movies & TV | 1.64× | ||
| 11 | Acoustic guitar | Music & Radio | 1.63× | ||
| 12 | Science fiction movies | Movies & TV | 1.62× | ||
| 13 | Comic book | Literature | 1.59× | ||
| 14 | Comics | Literature | 1.57× | ||
| 15 | Animated movies | Movies & TV | 1.56× | ||
| 16 | Electric guitar | Music & Radio | 1.56× | ||
| 17 | Cartoon | Movies & TV | 1.56× | ||
| 18 | Anime movies | Movies & TV | 1.55× | ||
| 19 | Blues music | Music & Radio | 1.52× | ||
| 20 | Digital art | Arts & Culture | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.22× | |
| Patriotism | CONSERVATISM | 1.17× | |
| Urban Lifestyle | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.00× | |
| Early Adopter Mentality | POWER | 1.04× | |
| Healthy Lifestyle | BALANCE | 1.07× |
Movies has an estimated audience of 4,372,840 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
51.6% of Movies fans are female, 48.4% are male, with an average age of 40.9 years.
Movies fans show strongest brand affinity for Blues music (1.52×), Animated movies (1.56×), and Comics (1.57×) over the country average.
Movies fans in Switzerland are most concentrated in Canton of Zürich (reach ~1M), Canton of Bern (reach ~600K), and Vaud (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Movies itself, the audience over-indexes on Animated movies (1.56×), Comics (1.57×), Manga (1.76×), and Science fiction movies (1.62×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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