A data profile of the people who buy, follow and care about Movies in Malaysia — modelled from more than twelve digital signal sources. Movies has an estimated audience of 7,784,441 people in Malaysia.
The average Movies fan in Malaysia is 37.6 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Monarchy, Gourmet Foods, Black History Month, with strongest over-indexing on Monarchy (1.5× the country average).
Demographically, the Movies audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Travelling, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Movies fan in Malaysia is balanced, around 37.6 years old, with strong Travelling tendencies and a notable affinity for Monarchy.
The key figures that characterise the Movies profile in Malaysia.
48.2% are female, 51.8% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 37.6 |
| Estimated audience size | 7,784,441 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Movies audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 7.6% |
| India | 5.9% |
Where the Movies audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~2M | 1.56× | |
| 02 | Sabah | ~1M | 1.38× | |
| 03 | Selangor | ~2.5M | 1.22× | |
| 04 | Sarawak | ~800K | 1.20× | |
| 05 | Johor | ~1M | 1.14× | |
| 06 | Pahang | ~400K | 1.09× | |
| 07 | Perak | ~600K | 1.05× | |
| 08 | Kedah | ~500K | 1.02× | |
| 09 | Kelantan | ~400K | 0.98× | |
| 10 | Terengganu | ~300K | 0.97× | |
| 11 | Negeri Sembilan | ~400K | 0.94× | |
| 12 | Penang | ~400K | 0.91× | |
| 13 | Malacca | ~200K | 0.86× | |
| 14 | Perlis | ~80K | 0.71× | |
| 15 | Labuan | ~40K | 0.63× | |
| 16 | Putrajaya | ~30K | 0.63× |
The strongest cross-interests of the Movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Proenza Schouler | Fashion & Accessoires | 3.17× | ||
| 02 | Rekha Thapa | Movies & TV | 2.52× | ||
| 03 | Final Fantasy XV: A New Empire | Games | 2.31× | ||
| 04 | Oculus Rift | Technology & Electronics | 2.17× | ||
| 05 | Neapolitan pizza | Food & Beverages | 2.11× | ||
| 06 | Hiranandani Estate | Travel & Leisure | 1.77× | ||
| 07 | Jose Cuervo | Food & Beverages | 1.74× | ||
| 08 | World Gym | Sports | 1.72× | ||
| 09 | Black History Month | Politics & Society | 1.60× | ||
| 10 | Johnson's Baby | Kids & Family | 1.59× | ||
| 11 | Chevrolet Tahoe | Cars & Mobility | 1.58× | ||
| 12 | Gourmet Foods | Food & Beverages | 1.57× | ||
| 13 | Vogue Italia | Fashion & Accessoires | 1.57× | ||
| 14 | Tim Raue | Food & Beverages | 1.57× | ||
| 15 | Hof van Cleve | Food & Beverages | 1.57× | ||
| 16 | Shakib Khan | Movies & TV | 1.56× | ||
| 17 | RMK | Technology & Electronics | 1.56× | ||
| 18 | Grameenphone | Technology & Electronics | 1.55× | ||
| 19 | Monarchy | Politics & Society | 1.50× | ||
| 20 | Thomas Azier | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.00× | |
| Healthy Lifestyle | BALANCE | 0.98× | |
| Price Sensitivity | PREMIUM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Family Orientation | CONSERVATISM | 0.78× | |
| Early Adopter Mentality | POWER | 0.82× |
Movies has an estimated audience of 7,784,441 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
48.2% of Movies fans are female, 51.8% are male, with an average age of 37.6 years.
Movies fans show strongest brand affinity for Monarchy (1.5×), Gourmet Foods (1.57×), and Black History Month (1.6×) over the country average.
Movies fans in Malaysia are most concentrated in Selangor (reach ~2.5M), Kuala Lumpur (reach ~2M), and Johor (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Movies itself, the audience over-indexes on Gourmet Foods (1.57×), Black History Month (1.6×), Neapolitan pizza (2.11×), and Shakib Khan (1.56×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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