Rascasse Audience Intelligence

Home improvement Audience in Switzerland

A data profile of the people who buy, follow and care about Home improvement in Switzerland — modelled from more than twelve digital signal sources. Home improvement has an estimated audience of 2,114,372 people in Switzerland.

#52among Lifestyle cluster in Switzerland
#92among Topic in Switzerland
#11in Home & Garden

The average Home improvement fan in Switzerland is 44.2 years old, balanced, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.

Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Home improvement profile in Switzerland.

Audience size
2.1M
in Switzerland
Gender
53.9%♀
46.1% male
Age
44.2
average years
Country rank
#156
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home improvement fans

53.9% are female, 46.1% are male, average age 44.2.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Home improvement audience in Switzerland
MetricValue
Female53.9%
Male46.1%
Average age44.2
Estimated audience size2,114,372
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Home improvement audience in Switzerland
Age bracketShare%
16-197%
20-2917%
30-3922%
40-4926%
50+28%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Home improvement audience comes from Switzerland.

Worldwide audience distribution share by country for Home improvement
CountryShare
United States22.2%
United Kingdom4.8%
Italy4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home improvement audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Home improvement fans by region: top regions in Switzerland
#RegionReachAffinity×
01Canton of Bern~300K1.45×
02Graubünden~70K1.33×
03Aargau~200K1.30×
04Canton of St. Gallen~100K1.29×
05Canton of Zürich~400K1.24×
06Luzern~100K1.19×
07Solothurn~70K1.17×
08Uri~8K1.17×
09Canton of Glarus~9K1.14×
10Canton of Obwalden~9K1.13×
11Thurgau~60K1.12×
12Appenzell Ausserrhoden~10K1.12×
13Basel-Landschaft~50K1.10×
14Schwyz~30K1.04×
15Appenzell Innerrhoden~3K1.04×
16Jura~20K1.03×
17Basel-City~90K1.02×
18Schaffhausen~20K1.02×
19Canton of Nidwalden~8K1.00×
20Canton of Zug~30K0.96×
21Neuchatel~40K0.92×
22Fribourg~70K0.86×
23Valais~70K0.84×
24Canton of Geneva~100K0.83×
25Ticino~70K0.80×
26Vaud~100K0.70×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Switzerland

See Home improvement audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Home improvement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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