A data profile of the people who buy, follow and care about Home improvement in Colombia — modelled from more than twelve digital signal sources. Home improvement has an estimated audience of 5,846,252 people in Colombia.
Home improvement has an estimated audience of 5,846,252 people in Colombia. 57.5% are female, 42.5% are male, average age 38.4. Top brand affinities: Homecenter, Sodimac, Ravenna, Itaú Unibanco, L'Bel.
Top brand affinities include Homecenter, Sodimac, Ravenna, with strongest over-indexing on Homecenter (1.81× the country average).
Demographically, the Home improvement audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Career Orientation, Creativity.
The typical Home improvement fan in Colombia is more female, around 38.4 years old, with strong Career Orientation tendencies and a notable affinity for Homecenter.
The key figures that characterise the Home improvement profile in Colombia.
57.5% are female, 42.5% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 38.4 |
| Estimated audience size | 5,846,252 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Home improvement audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 22.2% |
| United Kingdom | 4.8% |
| Italy | 4.0% |
The strongest cross-interests of the Home improvement audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stitch (textile arts) | Fashion & Accessoires | 2.18× | ||
| 02 | Satellite Internet access | Technology & Electronics | 1.96× | ||
| 03 | Home-improvement center | Home & Garden | 1.94× | ||
| 04 | Paleolithic | Politics & Society | 1.87× | ||
| 05 | Homecenter | Shopping | 1.81× | ||
| 06 | Sodimac | Home & Garden | 1.79× | ||
| 07 | Vevey | Travel & Leisure | 1.78× | ||
| 08 | Corn starch | Food & Beverages | 1.76× | ||
| 09 | Vaud | Travel & Leisure | 1.76× | ||
| 10 | Sewing needle | Home & Garden | 1.73× | ||
| 11 | Incentive | Business & Career | 1.67× | ||
| 12 | Eldorado, Misiones | Travel & Leisure | 1.63× | ||
| 13 | DeWalt | Home & Garden | 1.60× | ||
| 14 | Maggi | Food & Beverages | 1.59× | ||
| 15 | DIY & Craft Ideas | Home & Garden | 1.57× | ||
| 16 | Ravenna | Travel & Leisure | 1.54× | ||
| 17 | Itaú Unibanco | Business & Career | 1.53× | ||
| 18 | L'Bel | Shopping | 1.52× | ||
| 19 | Vortex | Health | 1.52× | ||
| 20 | Los Remedios | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.00× | |
| Creativity | OPEN | 0.98× | |
| Risk Appetite | THRILL | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Individualism | JOY | 0.68× | |
| Indulgence | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Home improvement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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