A data profile of the people who buy, follow and care about Home improvement in Argentina — modelled from more than twelve digital signal sources. Home improvement has an estimated audience of 3,318,442 people in Argentina.
Home improvement has an estimated audience of 3,318,442 people in Argentina. 62.7% are female, 37.3% are male, average age 41.3. Top brand affinities: Sodimac, Cencosud, Easy A, FedEx, Tottus.
Top brand affinities include Sodimac, Cencosud, Easy A, with strongest over-indexing on Sodimac (1.58× the country average).
Demographically, the Home improvement audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Sports Activity, Indulgence.
The typical Home improvement fan in Argentina is more female, around 41.3 years old, with strong Sports Activity tendencies and a notable affinity for Sodimac.
The key figures that characterise the Home improvement profile in Argentina.
62.7% are female, 37.3% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 41.3 |
| Estimated audience size | 3,318,442 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Home improvement audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 22.2% |
| United Kingdom | 4.8% |
| Italy | 4.0% |
The strongest cross-interests of the Home improvement audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Easy A | Movies & TV | 2.10× | ||
| 02 | Tottus | Food & Beverages | 1.96× | ||
| 03 | Cencosud | Shopping | 1.90× | ||
| 04 | Trucking industry in the United States | Business & Career | 1.80× | ||
| 05 | Express mail | Business & Career | 1.71× | ||
| 06 | FedEx | Business & Career | 1.70× | ||
| 07 | Cargo ship | Cars & Mobility | 1.66× | ||
| 08 | Carbon monoxide | Cars & Mobility | 1.62× | ||
| 09 | Tap (valve) | Home & Garden | 1.61× | ||
| 10 | Tunisian crochet | Home & Garden | 1.60× | ||
| 11 | Balinese temple | Politics & Society | 1.59× | ||
| 12 | Grundfos | Home & Garden | 1.59× | ||
| 13 | Sodimac | Home & Garden | 1.58× | ||
| 14 | Stitch (textile arts) | Fashion & Accessoires | 1.58× | ||
| 15 | License | Technology & Electronics | 1.55× | ||
| 16 | HAVAL | Cars & Mobility | 1.52× | ||
| 17 | Itaú Unibanco | Business & Career | 1.52× | ||
| 18 | Sleeper (1973 film) | Movies & TV | 1.52× | ||
| 19 | Euboea | Travel & Leisure | 1.52× | ||
| 20 | Economy of the United States | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.07× | |
| Indulgence | JOY | 1.02× | |
| Career Orientation | POWER | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.63× | |
| Patriotism | CONSERVATISM | 0.71× | |
| Individualism | JOY | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Home improvement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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