A data profile of the people who buy, follow and care about Sodimac in Argentina — modelled from more than twelve digital signal sources. Sodimac has an estimated audience of 2,818,680 people in Argentina.
Sodimac has an estimated audience of 2,818,680 people in Argentina. 63.8% are female, 36.2% are male, average age 43.5.
The key figures that characterise the Sodimac profile in Argentina.
63.8% are female, 36.2% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 43.5 |
| Estimated audience size | 2,818,680 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Sodimac audience comes from Argentina.
| Country | Share |
|---|---|
| Chile | 41.9% |
| Argentina | 19.5% |
| Brazil | 14.7% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Sodimac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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