A data profile of the people who buy, follow and care about YPF in Argentina — modelled from more than twelve digital signal sources. YPF has an estimated audience of 6,587,849 people in Argentina.
YPF has an estimated audience of 6,587,849 people in Argentina. 50.9% are female, 49.1% are male, average age 41.5. Top brand affinities: Toyota Hilux, Rail transport, Renewable energy, Solar energy, Toyota Corolla.
Top brand affinities include Toyota Hilux, Rail transport, Renewable energy, with strongest over-indexing on Toyota Hilux (1.6× the country average).
Demographically, the YPF audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical YPF fan in Argentina is balanced, around 41.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Toyota Hilux.
The key figures that characterise the YPF profile in Argentina.
50.9% are female, 49.1% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 41.5 |
| Estimated audience size | 6,587,849 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide YPF audience comes from Argentina.
| Country | Share |
|---|---|
| Argentina | 91.6% |
| United States | 2.8% |
| Spain | 1.9% |
The strongest cross-interests of the YPF audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Filling station | Cars & Mobility | 2.53× | ||
| 02 | Renewable energy | Business & Career | 1.91× | ||
| 03 | Michelin | Cars & Mobility | 1.87× | ||
| 04 | Air pollution | Health | 1.80× | ||
| 05 | Solar energy | Home & Garden | 1.75× | ||
| 06 | Biotechnology | Business & Career | 1.72× | ||
| 07 | Toyota Corolla | Cars & Mobility | 1.70× | ||
| 08 | Toyota Yaris | Cars & Mobility | 1.68× | ||
| 09 | Fertilizer | Home & Garden | 1.68× | ||
| 10 | Rail transport | Travel & Leisure | 1.63× | ||
| 11 | Sandra Bullock | Movies & TV | 1.63× | ||
| 12 | Ford Focus | Cars & Mobility | 1.63× | ||
| 13 | Volkswagen Polo | Cars & Mobility | 1.61× | ||
| 14 | Toyota Hilux | Cars & Mobility | 1.60× | ||
| 15 | Non-alcoholic beverage | Food & Beverages | 1.59× | ||
| 16 | Vehicle insurance | Cars & Mobility | 1.58× | ||
| 17 | Phil Collins | Music & Radio | 1.54× | ||
| 18 | Life insurance | Business & Career | 1.54× | ||
| 19 | George Clooney | Movies & TV | 1.53× | ||
| 20 | Volkswagen Amarok | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.47× | |
| Need for Security | CONSERVATISM | 1.42× | |
| Sustainability | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.57× | |
| Early Adopter Mentality | POWER | 0.58× | |
| Pet Ownership | JOY | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for YPF. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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