A data profile of the people who buy, follow and care about Luxury real estate in Indonesia — modelled from more than twelve digital signal sources. Luxury real estate has an estimated audience of 2,533,958 people in Indonesia.
The average Luxury real estate fan in Indonesia is 38.3 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Real estate, Property finder, Housing estate, with strongest over-indexing on Real estate (2.3× the country average).
Demographically, the Luxury real estate audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Individualism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Luxury real estate fan in Indonesia is more male, around 38.3 years old, with strong Individualism tendencies and a notable affinity for Real estate.
The key figures that characterise the Luxury real estate profile in Indonesia.
43.7% are female, 56.3% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 38.3 |
| Estimated audience size | 2,533,958 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 26% | |
| 30-39 | 27% | |
| 40-49 | 22% | |
| 50+ | 12% |
of the worldwide Luxury real estate audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 8.0% |
| China | 5.8% |
Where the Luxury real estate audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~60K | 1.16× | |
| 02 | West Nusa Tenggara | ~30K | 1.08× | |
| 03 | West Sumatra | ~50K | 1.07× | |
| 04 | North Maluku | ~9K | 1.06× | |
| 05 | Lampung | ~50K | 1.05× | |
| 06 | Special Region of Yogyakarta | ~40K | 1.05× | |
| 07 | Riau Islands | ~30K | 1.04× | |
| 08 | Southeast Sulawesi | ~20K | 1.02× | |
| 09 | North Sulawesi | ~30K | 1.01× | |
| 10 | East Nusa Tenggara | ~30K | 1.01× | |
| 11 | Bangka-Belitung Islands | ~10K | 1.01× | |
| 12 | North Sumatra | ~100K | 1.00× | |
| 13 | South Sulawesi | ~80K | 1.00× | |
| 14 | East Kalimantan | ~40K | 1.00× | |
| 15 | West Kalimantan | ~40K | 1.00× | |
| 16 | Aceh | ~30K | 1.00× | |
| 17 | South Kalimantan | ~30K | 1.00× | |
| 18 | Jambi | ~30K | 1.00× | |
| 19 | Central Kalimantan | ~20K | 1.00× | |
| 20 | Banten | ~100K | 0.99× | |
| 21 | South Sumatra | ~60K | 0.99× | |
| 22 | Jakarta | ~200K | 0.97× | |
| 23 | Central Java | ~200K | 0.96× | |
| 24 | East Java | ~300K | 0.95× | |
| 25 | West Java | ~400K | 0.93× | |
| 26 | West Papua | 0.00× | ||
| 27 | Maluku | 0.00× | ||
| 28 | West Sulawesi | 0.00× | ||
| 29 | Gorontalo (disambiguation)(2) | 0.00× | ||
| 30 | Central Sulawesi | 0.00× | ||
| 31 | Riau | 0.00× | ||
| 32 | Papua (province) | 0.00× | ||
| 33 | Bengkulu | 0.00× | ||
| 34 | North Kalimantan | 0.00× |
The strongest cross-interests of the Luxury real estate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Property finder | Home & Garden | 2.94× | ||
| 02 | Housing estate | Home & Garden | 2.86× | ||
| 03 | First-time buyer | Shopping | 2.82× | ||
| 04 | First-time home buyer grant | Home & Garden | 2.81× | ||
| 05 | Real estate | Business & Career | 2.30× | ||
| 06 | Home construction | Home & Garden | 2.23× | ||
| 07 | Real estate development | Business & Career | 2.11× | ||
| 08 | Baby powder | Kids & Family | 2.02× | ||
| 09 | Toko Baju | Shopping | 1.97× | ||
| 10 | Wedding videography | Kids & Family | 1.95× | ||
| 11 | Property | Home & Garden | 1.94× | ||
| 12 | Shawl | Fashion & Accessoires | 1.88× | ||
| 13 | Local food | Food & Beverages | 1.85× | ||
| 14 | Purchase discount | Shopping | 1.84× | ||
| 15 | Outerwear | Fashion & Accessoires | 1.74× | ||
| 16 | Bag | Fashion & Accessoires | 1.71× | ||
| 17 | Scarf | Fashion & Accessoires | 1.57× | ||
| 18 | Investment | Business & Career | 1.55× | ||
| 19 | Architecture | Business & Career | 1.53× | ||
| 20 | House | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.12× | |
| Need for Security | CONSERVATISM | 1.71× | |
| Healthy Lifestyle | BALANCE | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.47× | |
| Risk Appetite | THRILL | 0.55× | |
| Social Media Usage | JOY | 0.57× |
Luxury real estate has an estimated audience of 2,533,958 people in Indonesia, concentrated in West Java and East Java.
43.7% of Luxury real estate fans are female, 56.3% are male, with an average age of 38.3 years.
Luxury real estate fans show strongest brand affinity for Real estate (2.3×), Property finder (2.94×), and Housing estate (2.86×) over the country average.
Luxury real estate fans in Indonesia are most concentrated in West Java (reach ~400K), East Java (reach ~300K), and Central Java (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Luxury real estate itself, the audience over-indexes on Property finder (2.94×), Housing estate (2.86×), Investment (1.55×), and Local food (1.85×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Luxury real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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