A data profile of the people who buy, follow and care about Investment in Indonesia — modelled from more than twelve digital signal sources. Investment has an estimated audience of 7,785,733 people in Indonesia.
Investment has an estimated audience of 7,785,733 people in Indonesia. 42.6% are female, 57.4% are male, average age 36.5. Top brand affinities: Personal finance, Telegram, Spas, Investment management, Sunglasses.
Top brand affinities include Personal finance, Telegram, Spas, with strongest over-indexing on Personal finance (1.85× the country average).
Demographically, the Investment audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
The typical Investment fan in Indonesia is more male, around 36.5 years old, with strong Risk Appetite tendencies and a notable affinity for Personal finance.
The key figures that characterise the Investment profile in Indonesia.
42.6% are female, 57.4% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 36.5 |
| Estimated audience size | 7,785,733 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 28% | |
| 30-39 | 25% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Investment audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.4% |
| Japan | 4.3% |
The strongest cross-interests of the Investment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Investment management | Business & Career | 2.88× | ||
| 02 | Telegram | Internet & Social Media | 2.33× | ||
| 03 | Personal finance | Business & Career | 1.85× | ||
| 04 | Indonesian cuisine | Food & Beverages | 1.83× | ||
| 05 | First-time buyer | Shopping | 1.78× | ||
| 06 | Self-employment | Business & Career | 1.74× | ||
| 07 | Retail banking | Business & Career | 1.64× | ||
| 08 | Passive income | Business & Career | 1.64× | ||
| 09 | Modern architecture | Arts & Culture | 1.63× | ||
| 10 | Innovation | Business & Career | 1.63× | ||
| 11 | Viu (streaming media) | Movies & TV | 1.61× | ||
| 12 | Bars | Travel & Leisure | 1.60× | ||
| 13 | Spas | Beauty & Wellness | 1.59× | ||
| 14 | Home business | Business & Career | 1.56× | ||
| 15 | Cholesterol | Food & Beverages | 1.56× | ||
| 16 | Luxury real estate | Business & Career | 1.55× | ||
| 17 | Sunglasses | Fashion & Accessoires | 1.54× | ||
| 18 | Telkomsel | Technology & Electronics | 1.51× | ||
| 19 | Cruises | Travel & Leisure | 1.51× | ||
| 20 | Family car | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.39× | |
| Luxury Orientation | PREMIUM | 1.39× | |
| Quality Awareness | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.82× | |
| Spirituality | BALANCE | 0.90× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.