A data profile of the people who buy, follow and care about Investment in Australia — modelled from more than twelve digital signal sources. Investment has an estimated audience of 8,480,959 people in Australia.
Investment has an estimated audience of 8,480,959 people in Australia. 50.6% are female, 49.4% are male, average age 44.2. Top brand affinities: First-time buyer, Innovation, Luxury real estate, Mortgage calculator, Wealth management.
Top brand affinities include First-time buyer, Innovation, Luxury real estate, with strongest over-indexing on First-time buyer (1.61× the country average).
Demographically, the Investment audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
The typical Investment fan in Australia is balanced, around 44.2 years old, with strong Risk Appetite tendencies and a notable affinity for First-time buyer.
The key figures that characterise the Investment profile in Australia.
50.6% are female, 49.4% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 44.2 |
| Estimated audience size | 8,480,959 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Investment audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.4% |
| Japan | 4.3% |
The strongest cross-interests of the Investment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zooey Deschanel | Movies & TV | 1.90× | ||
| 02 | Wealth management | Business & Career | 1.84× | ||
| 03 | Passive income | Business & Career | 1.84× | ||
| 04 | Asset management | Business & Career | 1.84× | ||
| 05 | Money management | Business & Career | 1.84× | ||
| 06 | Day trading | Business & Career | 1.84× | ||
| 07 | Real estate investing | Business & Career | 1.80× | ||
| 08 | Single-family detached home | Home & Garden | 1.68× | ||
| 09 | Innovation | Business & Career | 1.67× | ||
| 10 | Bitcoin | Business & Career | 1.66× | ||
| 11 | First-time buyer | Shopping | 1.61× | ||
| 12 | CMC Markets | Business & Career | 1.57× | ||
| 13 | Townhouse | Home & Garden | 1.56× | ||
| 14 | Terraced house | Home & Garden | 1.54× | ||
| 15 | Luxury real estate | Business & Career | 1.53× | ||
| 16 | Investment management | Business & Career | 1.52× | ||
| 17 | Stock exchange | Business & Career | 1.52× | ||
| 18 | Private equity | Business & Career | 1.52× | ||
| 19 | Mortgage calculator | Home & Garden | 1.51× | ||
| 20 | Sustainable energy | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.44× | |
| Quality Awareness | PREMIUM | 1.25× | |
| Luxury Orientation | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.87× | |
| Pet Ownership | JOY | 0.92× | |
| Price Sensitivity | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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