A data profile of the people who buy, follow and care about Investment in Poland — modelled from more than twelve digital signal sources. Investment has an estimated audience of 5,095,510 people in Poland.
Investment has an estimated audience of 5,095,510 people in Poland. 51.1% are female, 48.9% are male, average age 43.5. Top brand affinities: Personal finance, Innovation, Mortgage loans, Modern architecture, Financial services.
Top brand affinities include Personal finance, Innovation, Mortgage loans, with strongest over-indexing on Personal finance (1.81× the country average).
Demographically, the Investment audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Sustainability.
The typical Investment fan in Poland is balanced, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Personal finance.
The key figures that characterise the Investment profile in Poland.
51.1% are female, 48.9% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 43.5 |
| Estimated audience size | 5,095,510 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Investment audience comes from Poland.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.4% |
| Japan | 4.3% |
The strongest cross-interests of the Investment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Efficient energy use | Technology & Electronics | 2.00× | ||
| 02 | Innovation | Business & Career | 1.93× | ||
| 03 | Modern architecture | Arts & Culture | 1.93× | ||
| 04 | Online banking | Business & Career | 1.91× | ||
| 05 | Property finder | Home & Garden | 1.90× | ||
| 06 | Sustainable energy | Home & Garden | 1.89× | ||
| 07 | Credit (finance) | Business & Career | 1.83× | ||
| 08 | Personal finance | Business & Career | 1.81× | ||
| 09 | Love & Sex | Kids & Family | 1.81× | ||
| 10 | Investment banking | Business & Career | 1.79× | ||
| 11 | Self-employment | Business & Career | 1.74× | ||
| 12 | Mortgage loans | Business & Career | 1.66× | ||
| 13 | Renewable energy | Business & Career | 1.63× | ||
| 14 | Telegram | Internet & Social Media | 1.63× | ||
| 15 | Cruises | Travel & Leisure | 1.60× | ||
| 16 | BNP Paribas | Business & Career | 1.59× | ||
| 17 | Sushi | Food & Beverages | 1.58× | ||
| 18 | Financial services | Business & Career | 1.55× | ||
| 19 | Anti-aging cream | Beauty & Wellness | 1.52× | ||
| 20 | Car rentals | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.38× | |
| Sustainability | BALANCE | 1.28× | |
| Quality Awareness | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.85× | |
| Tradition | CONSERVATISM | 0.96× | |
| Social Media Usage | JOY | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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