A data profile of the people who buy, follow and care about Car rentals in Poland — modelled from more than twelve digital signal sources. Car rentals has an estimated audience of 2,237,866 people in Poland.
Car rentals has an estimated audience of 2,237,866 people in Poland. 42.1% are female, 57.9% are male, average age 37.6. Top brand affinities: Ryanair, Automobiles, Itaka, Transport, TUI.
Top brand affinities include Ryanair, Automobiles, Itaka, with strongest over-indexing on Ryanair (2.0× the country average).
Demographically, the Car rentals audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle.
The typical Car rentals fan in Poland is more male, around 37.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Ryanair.
The key figures that characterise the Car rentals profile in Poland.
42.1% are female, 57.9% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 37.6 |
| Estimated audience size | 2,237,866 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Car rentals audience comes from Poland.
| Country | Share |
|---|---|
| United States | 11.8% |
| Japan | 6.9% |
| Italy | 4.9% |
The strongest cross-interests of the Car rentals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nissan Qashqai | Cars & Mobility | 2.46× | ||
| 02 | Volvo XC60 | Cars & Mobility | 2.44× | ||
| 03 | Cruises | Travel & Leisure | 2.39× | ||
| 04 | Kia Sportage | Cars & Mobility | 2.39× | ||
| 05 | RVs | Cars & Mobility | 2.37× | ||
| 06 | Garage door | Home & Garden | 2.20× | ||
| 07 | Ryanair | Travel & Leisure | 2.00× | ||
| 08 | Itaka | Travel & Leisure | 1.90× | ||
| 09 | Transport | Cars & Mobility | 1.87× | ||
| 10 | Lakes | Travel & Leisure | 1.86× | ||
| 11 | Used car | Cars & Mobility | 1.85× | ||
| 12 | TUI | Travel & Leisure | 1.82× | ||
| 13 | SUVs | Cars & Mobility | 1.73× | ||
| 14 | Škoda Auto | Cars & Mobility | 1.68× | ||
| 15 | Automobiles | Cars & Mobility | 1.63× | ||
| 16 | Toyota | Cars & Mobility | 1.62× | ||
| 17 | Air travel | Travel & Leisure | 1.61× | ||
| 18 | Volkswagen | Cars & Mobility | 1.60× | ||
| 19 | PKP Intercity | Travel & Leisure | 1.58× | ||
| 20 | Investment | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.15× | |
| Urban Lifestyle | OPEN | 1.57× | |
| Sustainability | BALANCE | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.69× | |
| Patriotism | CONSERVATISM | 0.84× | |
| Design Affinity | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Car rentals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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