A data profile of the people who buy, follow and care about Kia Sportage in Poland — modelled from more than twelve digital signal sources. Kia Sportage has an estimated audience of 1,415,533 people in Poland.
Kia Sportage has an estimated audience of 1,415,533 people in Poland. 26.9% are female, 73.1% are male, average age 43.9. Top brand affinities: Nissan Qashqai, Hyundai Tucson, Hyundai i30, Volkswagen T-Roc, Ford Kuga.
Top brand affinities include Nissan Qashqai, Hyundai Tucson, Hyundai i30, with strongest over-indexing on Nissan Qashqai (15.22× the country average).
Demographically, the Kia Sportage audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Kia Sportage fan in Poland is more male, around 43.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Nissan Qashqai.
The key figures that characterise the Kia Sportage profile in Poland.
26.9% are female, 73.1% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 26.9% |
| Male | 73.1% |
| Average age | 43.9 |
| Estimated audience size | 1,415,533 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Kia Sportage audience comes from Poland.
| Country | Share |
|---|---|
| United States | 9.4% |
| Italy | 6.4% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Kia Sportage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kia Sorento | Cars & Mobility | 17.22× | ||
| 02 | Nissan X-Trail | Cars & Mobility | 16.70× | ||
| 03 | Nissan Qashqai | Cars & Mobility | 15.22× | ||
| 04 | Toyota Aygo | Cars & Mobility | 14.13× | ||
| 05 | Hyundai Santa Fe | Cars & Mobility | 13.62× | ||
| 06 | Nissan Juke | Cars & Mobility | 13.61× | ||
| 07 | Hyundai Tucson | Cars & Mobility | 13.49× | ||
| 08 | Citroën C4 | Cars & Mobility | 13.37× | ||
| 09 | Hyundai i30 | Cars & Mobility | 13.01× | ||
| 10 | Dacia Sandero | Cars & Mobility | 12.41× | ||
| 11 | Renault Captur | Cars & Mobility | 11.82× | ||
| 12 | Peugeot 2008 | Cars & Mobility | 11.71× | ||
| 13 | Toyota RAV4 | Cars & Mobility | 11.01× | ||
| 14 | Mazda CX-5 | Cars & Mobility | 10.82× | ||
| 15 | Volkswagen T-Roc | Cars & Mobility | 10.67× | ||
| 16 | Opel Mokka | Cars & Mobility | 10.60× | ||
| 17 | Ford Kuga | Cars & Mobility | 10.57× | ||
| 18 | Opel Astra | Cars & Mobility | 9.89× | ||
| 19 | Peugeot 3008 | Cars & Mobility | 9.56× | ||
| 20 | SUVs | Cars & Mobility | 3.96× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.37× | |
| Social Media Usage | JOY | 1.03× | |
| Price Sensitivity | PREMIUM | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.41× | |
| Design Affinity | PREMIUM | 0.63× | |
| Early Adopter Mentality | POWER | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Kia Sportage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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