A data profile of the people who buy, follow and care about Used car in Poland — modelled from more than twelve digital signal sources. Used car has an estimated audience of 2,391,484 people in Poland.
Used car has an estimated audience of 2,391,484 people in Poland. 30.8% are female, 69.2% are male, average age 38.2. Top brand affinities: Auto maintenance, Auto mechanic, Motor vehicle, Automotive lighting, Automobile repair shop.
Top brand affinities include Auto maintenance, Auto mechanic, Motor vehicle, with strongest over-indexing on Auto maintenance (7.04× the country average).
Demographically, the Used car audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.
The typical Used car fan in Poland is more male, around 38.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Auto maintenance.
The key figures that characterise the Used car profile in Poland.
30.8% are female, 69.2% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 30.8% |
| Male | 69.2% |
| Average age | 38.2 |
| Estimated audience size | 2,391,484 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Used car audience comes from Poland.
| Country | Share |
|---|---|
| United States | 23.3% |
| Germany | 5.5% |
| Japan | 4.6% |
The strongest cross-interests of the Used car audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Automotive lighting | Cars & Mobility | 11.49× | ||
| 02 | Motor oil | Cars & Mobility | 7.94× | ||
| 03 | Auto maintenance | Cars & Mobility | 7.04× | ||
| 04 | Automobile repair shop | Cars & Mobility | 6.40× | ||
| 05 | Vehicle insurance | Cars & Mobility | 6.05× | ||
| 06 | Ford Kuga | Cars & Mobility | 5.93× | ||
| 07 | Auto mechanic | Cars & Mobility | 5.91× | ||
| 08 | Toyota RAV4 | Cars & Mobility | 5.35× | ||
| 09 | Kia Sportage | Cars & Mobility | 4.75× | ||
| 10 | Hyundai Tucson | Cars & Mobility | 4.73× | ||
| 11 | Engine | Cars & Mobility | 4.71× | ||
| 12 | Carcare | Cars & Mobility | 4.55× | ||
| 13 | Polishing | Home & Garden | 4.41× | ||
| 14 | Nissan Qashqai | Cars & Mobility | 4.37× | ||
| 15 | Hyundai | Cars & Mobility | 3.88× | ||
| 16 | Cars (film) | Movies & TV | 3.75× | ||
| 17 | Motor vehicle | Cars & Mobility | 3.55× | ||
| 18 | Škoda Auto | Cars & Mobility | 2.79× | ||
| 19 | SUVs | Cars & Mobility | 2.61× | ||
| 20 | Automobiles | Cars & Mobility | 1.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.79× | |
| Patriotism | CONSERVATISM | 1.46× | |
| Sustainability | BALANCE | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.56× | |
| Need for Security | CONSERVATISM | 0.62× | |
| Quality Awareness | PREMIUM | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Used car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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