A data profile of the people who buy, follow and care about Škoda Auto in Poland — modelled from more than twelve digital signal sources. Škoda Auto has an estimated audience of 3,798,384 people in Poland.
Škoda Auto has an estimated audience of 3,798,384 people in Poland. 28.1% are female, 71.9% are male, average age 39.5. Top brand affinities: Škoda Kodiaq, Poczta Polska, SUVs, Volkswagen, Transport.
Top brand affinities include Škoda Kodiaq, Poczta Polska, SUVs, with strongest over-indexing on Škoda Kodiaq (4.43× the country average).
Demographically, the Škoda Auto audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.
The typical Škoda Auto fan in Poland is more male, around 39.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Škoda Kodiaq.
The key figures that characterise the Škoda Auto profile in Poland.
28.1% are female, 71.9% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 28.1% |
| Male | 71.9% |
| Average age | 39.5 |
| Estimated audience size | 3,798,384 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 21% |
The strongest cross-interests of the Škoda Auto audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Škoda Kodiaq | Cars & Mobility | 4.43× | ||
| 02 | Volkswagen T-Roc | Cars & Mobility | 3.26× | ||
| 03 | Hyundai Tucson | Cars & Mobility | 3.21× | ||
| 04 | Škoda Superb | Cars & Mobility | 3.12× | ||
| 05 | Toyota RAV4 | Cars & Mobility | 2.78× | ||
| 06 | Ford Kuga | Cars & Mobility | 2.68× | ||
| 07 | Nissan Qashqai | Cars & Mobility | 2.67× | ||
| 08 | Hyundai | Cars & Mobility | 2.38× | ||
| 09 | Renault | Cars & Mobility | 2.33× | ||
| 10 | Peugeot | Cars & Mobility | 2.30× | ||
| 11 | Kia Sportage | Cars & Mobility | 2.29× | ||
| 12 | Volkswagen | Cars & Mobility | 2.21× | ||
| 13 | Volvo XC60 | Cars & Mobility | 2.20× | ||
| 14 | Toyota | Cars & Mobility | 2.00× | ||
| 15 | Tractor | Cars & Mobility | 1.95× | ||
| 16 | SUVs | Cars & Mobility | 1.90× | ||
| 17 | Poczta Polska | Business & Career | 1.88× | ||
| 18 | Transport | Cars & Mobility | 1.74× | ||
| 19 | Audi | Cars & Mobility | 1.71× | ||
| 20 | BMW | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.32× | |
| Price Sensitivity | PREMIUM | 1.18× | |
| Quality Awareness | PREMIUM | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.35× | |
| Healthy Lifestyle | BALANCE | 0.36× | |
| Design Affinity | PREMIUM | 0.45× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Škoda Auto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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