A data profile of the people who buy, follow and care about Hyundai in Poland — modelled from more than twelve digital signal sources. Hyundai has an estimated audience of 1,669,363 people in Poland.
Hyundai has an estimated audience of 1,669,363 people in Poland. 31.5% are female, 68.5% are male, average age 37.2. Top brand affinities: Hyundai Tucson, Toyota RAV4, Nissan Qashqai, Ford Kuga, Škoda Auto.
Top brand affinities include Hyundai Tucson, Toyota RAV4, Nissan Qashqai, with strongest over-indexing on Hyundai Tucson (6.7× the country average).
Demographically, the Hyundai audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Hyundai fan in Poland is more male, around 37.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Hyundai Tucson.
The key figures that characterise the Hyundai profile in Poland.
31.5% are female, 68.5% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 31.5% |
| Male | 68.5% |
| Average age | 37.2 |
| Estimated audience size | 1,669,363 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Hyundai audience comes from Poland.
| Country | Share |
|---|---|
| United States | 14.6% |
| Italy | 5.5% |
| Germany | 5.4% |
The strongest cross-interests of the Hyundai audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hyundai Tucson | Cars & Mobility | 6.70× | ||
| 02 | Peugeot 308 | Cars & Mobility | 6.46× | ||
| 03 | Toyota RAV4 | Cars & Mobility | 6.11× | ||
| 04 | Ford Kuga | Cars & Mobility | 5.54× | ||
| 05 | Renault Captur | Cars & Mobility | 5.54× | ||
| 06 | Volkswagen T-Roc | Cars & Mobility | 5.20× | ||
| 07 | Hyundai i30 | Cars & Mobility | 5.19× | ||
| 08 | Nissan Qashqai | Cars & Mobility | 5.16× | ||
| 09 | Peugeot 3008 | Cars & Mobility | 5.00× | ||
| 10 | Škoda Kodiaq | Cars & Mobility | 4.89× | ||
| 11 | Kia Sportage | Cars & Mobility | 4.68× | ||
| 12 | Peugeot | Cars & Mobility | 4.57× | ||
| 13 | Renault | Cars & Mobility | 4.01× | ||
| 14 | Škoda Auto | Cars & Mobility | 2.95× | ||
| 15 | Toyota | Cars & Mobility | 2.76× | ||
| 16 | Volkswagen | Cars & Mobility | 2.71× | ||
| 17 | SUVs | Cars & Mobility | 2.53× | ||
| 18 | Motor vehicle | Cars & Mobility | 2.51× | ||
| 19 | Transport | Cars & Mobility | 2.35× | ||
| 20 | Automobiles | Cars & Mobility | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.70× | |
| Social Media Usage | JOY | 1.36× | |
| Price Sensitivity | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.32× | |
| Travelling | THRILL | 0.70× | |
| Early Adopter Mentality | POWER | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Hyundai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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