A data profile of the people who buy, follow and care about RVs in Poland — modelled from more than twelve digital signal sources. RVs has an estimated audience of 1,770,032 people in Poland.
RVs has an estimated audience of 1,770,032 people in Poland. 40.5% are female, 59.5% are male, average age 41.0. Top brand affinities: Used car, Carcare, Family car, Minivans, Automobile repair shop.
Top brand affinities include Used car, Carcare, Family car, with strongest over-indexing on Used car (3.2× the country average).
Demographically, the RVs audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Family Orientation, Need for Security.
The typical RVs fan in Poland is more male, around 41.0 years old, with strong Family Orientation tendencies and a notable affinity for Used car.
The key figures that characterise the RVs profile in Poland.
40.5% are female, 59.5% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 41.0 |
| Estimated audience size | 1,770,032 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide RVs audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 12.1% |
| Germany | 6.3% |
The strongest cross-interests of the RVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Antique car | Cars & Mobility | 4.42× | ||
| 02 | Minivans | Cars & Mobility | 4.13× | ||
| 03 | Carcare | Cars & Mobility | 3.89× | ||
| 04 | Automobile repair shop | Cars & Mobility | 3.62× | ||
| 05 | Family car | Cars & Mobility | 3.54× | ||
| 06 | Projectors | Technology & Electronics | 3.48× | ||
| 07 | Retail banking | Business & Career | 3.41× | ||
| 08 | Used car | Cars & Mobility | 3.20× | ||
| 09 | Car dealership | Cars & Mobility | 3.15× | ||
| 10 | Opel Mokka | Cars & Mobility | 3.13× | ||
| 11 | City car | Cars & Mobility | 2.76× | ||
| 12 | Car rentals | Cars & Mobility | 2.37× | ||
| 13 | Honda | Cars & Mobility | 2.37× | ||
| 14 | Hyundai | Cars & Mobility | 2.30× | ||
| 15 | Hatchback | Cars & Mobility | 2.30× | ||
| 16 | Cruises | Travel & Leisure | 2.27× | ||
| 17 | Business class | Travel & Leisure | 1.94× | ||
| 18 | Charity and causes | Business & Career | 1.80× | ||
| 19 | SUVs | Cars & Mobility | 1.63× | ||
| 20 | Camping | Travel & Leisure | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.67× | |
| Need for Security | CONSERVATISM | 1.65× | |
| DIY Mentality | THRILL | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.65× | |
| Price Sensitivity | PREMIUM | 0.78× | |
| Individualism | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for RVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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