A data profile of the people who buy, follow and care about Volvo XC60 in Poland — modelled from more than twelve digital signal sources. Volvo XC60 has an estimated audience of 1,601,050 people in Poland.
Volvo XC60 has an estimated audience of 1,601,050 people in Poland. 24.3% are female, 75.7% are male, average age 44.2. Top brand affinities: Volvo XC90, Fakt, Škoda Auto, Volvo S60, Škoda Kodiaq.
Top brand affinities include Volvo XC90, Fakt, Škoda Auto, with strongest over-indexing on Volvo XC90 (8.99× the country average).
Demographically, the Volvo XC60 audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.
The typical Volvo XC60 fan in Poland is more male, around 44.2 years old, with strong Quality Awareness tendencies and a notable affinity for Volvo XC90.
The key figures that characterise the Volvo XC60 profile in Poland.
24.3% are female, 75.7% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 24.3% |
| Male | 75.7% |
| Average age | 44.2 |
| Estimated audience size | 1,601,050 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Volvo XC60 audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 11.3% |
| United States | 9.4% |
| Brazil | 8.6% |
The strongest cross-interests of the Volvo XC60 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volvo XC90 | Cars & Mobility | 8.99× | ||
| 02 | Volvo V70 | Cars & Mobility | 8.06× | ||
| 03 | Hyundai Santa Fe | Cars & Mobility | 7.24× | ||
| 04 | Volvo S60 | Cars & Mobility | 6.84× | ||
| 05 | Peugeot 5008 | Cars & Mobility | 5.88× | ||
| 06 | Škoda Kodiaq | Cars & Mobility | 4.86× | ||
| 07 | Mazda CX-5 | Cars & Mobility | 4.80× | ||
| 08 | Audi Q5 | Cars & Mobility | 4.27× | ||
| 09 | Nissan Qashqai | Cars & Mobility | 3.70× | ||
| 10 | Ford Kuga | Cars & Mobility | 3.58× | ||
| 11 | Hyundai | Cars & Mobility | 3.53× | ||
| 12 | Lexus | Cars & Mobility | 3.14× | ||
| 13 | Sole proprietorship | Business & Career | 2.79× | ||
| 14 | Škoda Auto | Cars & Mobility | 2.51× | ||
| 15 | Volkswagen | Cars & Mobility | 2.39× | ||
| 16 | Internet & Social Media | 1.96× | |||
| 17 | Transport | Cars & Mobility | 1.84× | ||
| 18 | Warsaw | Travel & Leisure | 1.62× | ||
| 19 | Consolidated Contractors Company | Business & Career | 1.56× | ||
| 20 | Fakt | News | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.42× | |
| Urban Lifestyle | OPEN | 1.40× | |
| Price Sensitivity | PREMIUM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.45× | |
| Individualism | JOY | 0.48× | |
| Healthy Lifestyle | BALANCE | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Volvo XC60. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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