A data profile of the people who buy, follow and care about RVs in Switzerland — modelled from more than twelve digital signal sources. RVs has an estimated audience of 1,154,999 people in Switzerland.
RVs has an estimated audience of 1,154,999 people in Switzerland. 46.6% are female, 53.4% are male, average age 41.8. Top brand affinities: Aldi, Minivans, Van, Lewis Hamilton, Camping.
Top brand affinities include Aldi, Minivans, Van, with strongest over-indexing on Aldi (1.73× the country average).
Demographically, the RVs audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Indulgence.
The typical RVs fan in Switzerland is balanced, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Aldi.
The key figures that characterise the RVs profile in Switzerland.
46.6% are female, 53.4% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 41.8 |
| Estimated audience size | 1,154,999 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide RVs audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 12.1% |
| Germany | 6.3% |
The strongest cross-interests of the RVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volkswagen Transporter | Cars & Mobility | 5.57× | ||
| 02 | Van | Cars & Mobility | 4.96× | ||
| 03 | Minivans | Cars & Mobility | 4.12× | ||
| 04 | RV park | Cars & Mobility | 3.43× | ||
| 05 | Motorhome | Cars & Mobility | 3.40× | ||
| 06 | Lewis Hamilton | Sports | 3.38× | ||
| 07 | Max Verstappen | Sports | 2.92× | ||
| 08 | Summer vacation | Travel & Leisure | 2.59× | ||
| 09 | Shih Tzu | Pets & Animals | 2.58× | ||
| 10 | Beagle | Pets & Animals | 2.50× | ||
| 11 | Siberian Husky | Pets & Animals | 2.46× | ||
| 12 | Poodle | Pets & Animals | 2.45× | ||
| 13 | Labrador Retriever | Pets & Animals | 2.24× | ||
| 14 | French Bulldog | Pets & Animals | 2.24× | ||
| 15 | Bicycle | Cars & Mobility | 1.78× | ||
| 16 | FC Bayern Munich | Sports | 1.75× | ||
| 17 | Aldi | Shopping | 1.73× | ||
| 18 | FC Basel | Sports | 1.64× | ||
| 19 | Ski resort | Travel & Leisure | 1.63× | ||
| 20 | Camping | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.41× | |
| Indulgence | JOY | 1.31× | |
| Risk Appetite | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Price Sensitivity | PREMIUM | 0.72× | |
| Creativity | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for RVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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