A data profile of the people who buy, follow and care about FC Basel in Switzerland — modelled from more than twelve digital signal sources. FC Basel has an estimated audience of 1,741,516 people in Switzerland.
The average FC Basel fan in Switzerland is 38.8 years old, more male, and lives primarily in Basel-City.
The audience is concentrated in Basel-City, Canton of Zürich, Canton of Bern.
Top brand affinities include AutoScout24, Bild, FC Zürich, with strongest over-indexing on AutoScout24 (1.56× the country average).
Demographically, the FC Basel audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Price Sensitivity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical FC Basel fan in Switzerland is more male, around 38.8 years old, with strong Price Sensitivity tendencies and a notable affinity for AutoScout24.
The key figures that characterise the FC Basel profile in Switzerland.
32.3% are female, 67.7% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 38.8 |
| Estimated audience size | 1,741,516 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide FC Basel audience comes from Switzerland.
| Country | Share |
|---|---|
| Switzerland | 32.1% |
| Germany | 7.4% |
| United States | 5.3% |
Where the FC Basel audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basel-Landschaft | ~200K | 7.40× | |
| 02 | Basel-City | ~300K | 6.11× | |
| 03 | Solothurn | ~90K | 2.00× | |
| 04 | Aargau | ~200K | 1.47× | |
| 05 | Canton of Bern | ~200K | 1.27× | |
| 06 | Canton of Zürich | ~200K | 0.85× | |
| 07 | Luzern | ~60K | 0.76× | |
| 08 | Schwyz | ~20K | 0.67× | |
| 09 | Canton of St. Gallen | ~50K | 0.58× | |
| 10 | Appenzell Innerrhoden | ~1K | 0.55× | |
| 11 | Thurgau | ~20K | 0.49× | |
| 12 | Graubünden | ~20K | 0.49× | |
| 13 | Canton of Zug | ~10K | 0.45× | |
| 14 | Canton of Obwalden | ~3K | 0.45× | |
| 15 | Canton of Nidwalden | ~3K | 0.45× | |
| 16 | Schaffhausen | ~6K | 0.44× | |
| 17 | Appenzell Ausserrhoden | ~3K | 0.43× | |
| 18 | Canton of Glarus | ~3K | 0.42× | |
| 19 | Uri | ~2K | 0.42× | |
| 20 | Jura | ~5K | 0.41× | |
| 21 | Ticino | ~30K | 0.38× | |
| 22 | Fribourg | ~20K | 0.30× | |
| 23 | Neuchatel | ~10K | 0.29× | |
| 24 | Vaud | ~40K | 0.27× | |
| 25 | Valais | ~20K | 0.25× | |
| 26 | Canton of Geneva | ~20K | 0.16× |
The strongest cross-interests of the FC Basel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Switzerland national football team | Sports | 4.92× | ||
| 02 | BSC Young Boys | Sports | 4.87× | ||
| 03 | Grasshopper Club Zürich | Sports | 4.56× | ||
| 04 | FC Sion | Sports | 4.05× | ||
| 05 | FC Zürich | Sports | 3.72× | ||
| 06 | Roger Federer | Sports | 3.32× | ||
| 07 | Novak Djokovic | Sports | 2.27× | ||
| 08 | Jannik Sinner | Sports | 1.92× | ||
| 09 | Snowboard | Sports | 1.84× | ||
| 10 | FIFA World Cup 2026 | Sports | 1.81× | ||
| 11 | Snow | Travel & Leisure | 1.77× | ||
| 12 | Alpine skiing | Sports | 1.76× | ||
| 13 | Ski resort | Travel & Leisure | 1.71× | ||
| 14 | Real Madrid C.F. | Sports | 1.68× | ||
| 15 | SRF Sport | Sports | 1.68× | ||
| 16 | UEFA Champions League | Sports | 1.61× | ||
| 17 | FIFA World Cup | Sports | 1.58× | ||
| 18 | ImmoScout24 | Home & Garden | 1.57× | ||
| 19 | AutoScout24 | Cars & Mobility | 1.56× | ||
| 20 | Bild | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.28× | |
| Travelling | THRILL | 1.12× | |
| Social Media Usage | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.44× | |
| Urban Lifestyle | OPEN | 0.52× | |
| Patriotism | CONSERVATISM | 0.71× |
FC Basel has an estimated audience of 1,741,516 people in Switzerland, concentrated in Basel-City and Canton of Zürich.
32.3% of FC Basel fans are female, 67.7% are male, with an average age of 38.8 years.
FC Basel fans show strongest brand affinity for AutoScout24 (1.56×), Bild (1.5×), and FC Zürich (3.72×) over the country average.
FC Basel fans in Switzerland are most concentrated in Basel-City (reach ~300K), Canton of Zürich (reach ~200K), and Canton of Bern (reach ~200K). These three regions account for the largest share of the active audience.
Beyond FC Basel itself, the audience over-indexes on Bild (1.5×), FC Zürich (3.72×), BSC Young Boys (4.87×), and FC Sion (4.05×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for FC Basel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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