Rascasse Audience Intelligence

FIFA World Cup 2026 Audience in Switzerland

A data profile of the people who buy, follow and care about FIFA World Cup 2026 in Switzerland — modelled from more than twelve digital signal sources. FIFA World Cup 2026 has an estimated audience of 1,330,651 people in Switzerland.

#6among Soccer in Switzerland
#7among Event in Switzerland
#32in Sports

FIFA World Cup 2026 has an estimated audience of 1,330,651 people in Switzerland. 27.7% are female, 72.3% are male, average age 33.1.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the FIFA World Cup 2026 profile in Switzerland.

Audience size
1.3M
in Switzerland
Gender
27.7%
72.3% male
Age
33.1
average years
Country rank
#340
Event in Switzerland
Fig. 01

Search interest · 12-month trend

+27502%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FIFA World Cup 2026 fans

27.7% are female, 72.3% are male, average age 33.1.

Fig. 02

Gender split

27.7%
Female
72.3%
Male
Demographic split for FIFA World Cup 2026 audience in Switzerland
MetricValue
Female27.7%
Male72.3%
Average age33.1
Estimated audience size1,330,651
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the FIFA World Cup 2026 audience in Switzerland
Age bracketShare%
16-1938%
20-2920%
30-3916%
40-4916%
50+10%
Fig. 04

Worldwide distribution

0.4%

of the worldwide FIFA World Cup 2026 audience comes from Switzerland.

Worldwide audience distribution share by country for FIFA World Cup 2026
CountryShare
United States47.6%
India18.9%
Canada8.3%
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for FIFA World Cup 2026. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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