A data profile of the people who buy, follow and care about Real Madrid C.F. in Switzerland — modelled from more than twelve digital signal sources. Real Madrid C.F. has an estimated audience of 2,055,604 people in Switzerland.
The average Real Madrid C.F. fan in Switzerland is 34.5 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include FIFA World Cup, UEFA Champions League, Manchester United F.C., with strongest over-indexing on FIFA World Cup (2.62× the country average).
Demographically, the Real Madrid C.F. audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Sustainability, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Real Madrid C.F. fan in Switzerland is more male, around 34.5 years old, with strong Sustainability tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Real Madrid C.F. profile in Switzerland.
29.9% are female, 70.1% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 29.9% |
| Male | 70.1% |
| Average age | 34.5 |
| Estimated audience size | 2,055,604 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 26% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 12% |
of the worldwide Real Madrid C.F. audience comes from Switzerland.
| Country | Share |
|---|---|
| Brazil | 8.2% |
| United States | 7.6% |
| Spain | 7.4% |
Where the Real Madrid C.F. audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vaud | ~400K | 1.77× | |
| 02 | Canton of Zürich | ~600K | 1.70× | |
| 03 | Canton of Geneva | ~200K | 1.61× | |
| 04 | Canton of Bern | ~300K | 1.45× | |
| 05 | Aargau | ~200K | 1.43× | |
| 06 | Canton of St. Gallen | ~100K | 1.41× | |
| 07 | Basel-City | ~100K | 1.32× | |
| 08 | Luzern | ~100K | 1.25× | |
| 09 | Fribourg | ~90K | 1.24× | |
| 10 | Valais | ~100K | 1.20× | |
| 11 | Neuchatel | ~50K | 1.12× | |
| 12 | Thurgau | ~60K | 1.10× | |
| 13 | Solothurn | ~60K | 1.10× | |
| 14 | Basel-Landschaft | ~50K | 1.08× | |
| 15 | Graubünden | ~40K | 0.80× | |
| 16 | Schwyz | ~20K | 0.78× | |
| 17 | Schaffhausen | ~10K | 0.76× | |
| 18 | Canton of Zug | ~20K | 0.75× | |
| 19 | Ticino | ~60K | 0.72× | |
| 20 | Jura | ~10K | 0.71× | |
| 21 | Canton of Glarus | ~4K | 0.59× | |
| 22 | Appenzell Ausserrhoden | ~5K | 0.58× | |
| 23 | Canton of Nidwalden | ~4K | 0.56× | |
| 24 | Canton of Obwalden | ~3K | 0.44× | |
| 25 | Uri | ~3K | 0.44× | |
| 26 | Appenzell Innerrhoden | ~1K | 0.40× |
The strongest cross-interests of the Real Madrid C.F. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UEFA Europa League | Sports | 3.04× | ||
| 02 | Manchester United F.C. | Sports | 2.98× | ||
| 03 | UEFA Conference League | Sports | 2.89× | ||
| 04 | Juventus F.C. | Sports | 2.85× | ||
| 05 | Cristiano Ronaldo | Sports | 2.85× | ||
| 06 | Neymar | Sports | 2.85× | ||
| 07 | UEFA Champions League | Sports | 2.74× | ||
| 08 | FIFA World Cup | Sports | 2.62× | ||
| 09 | Chelsea F.C. | Sports | 2.60× | ||
| 10 | Premier League | Sports | 2.58× | ||
| 11 | Paris Saint-Germain | Sports | 2.36× | ||
| 12 | Manchester City F.C. | Sports | 2.10× | ||
| 13 | FC Barcelona | Sports | 2.08× | ||
| 14 | A.C. Milan | Sports | 2.07× | ||
| 15 | Lamine Yamal | Sports | 2.02× | ||
| 16 | Serie A | Sports | 2.00× | ||
| 17 | FC Bayern Munich | Sports | 1.92× | ||
| 18 | Bundesliga | Sports | 1.85× | ||
| 19 | FIFA World Cup 2026 | Sports | 1.83× | ||
| 20 | Soccer | Sports | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.18× | |
| Travelling | THRILL | 0.90× | |
| Patriotism | CONSERVATISM | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.65× | |
| Healthy Lifestyle | BALANCE | 0.72× | |
| Price Sensitivity | PREMIUM | 0.74× |
Real Madrid C.F. has an estimated audience of 2,055,604 people in Switzerland, concentrated in Canton of Zürich and Vaud.
29.9% of Real Madrid C.F. fans are female, 70.1% are male, with an average age of 34.5 years.
Real Madrid C.F. fans show strongest brand affinity for FIFA World Cup (2.62×), UEFA Champions League (2.74×), and Manchester United F.C. (2.98×) over the country average.
Real Madrid C.F. fans in Switzerland are most concentrated in Canton of Zürich (reach ~600K), Vaud (reach ~400K), and Canton of Bern (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Real Madrid C.F. itself, the audience over-indexes on UEFA Champions League (2.74×), Manchester United F.C. (2.98×), Soccer (1.69×), and Juventus F.C. (2.85×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Real Madrid C.F.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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