A data profile of the people who buy, follow and care about Alpine skiing in Switzerland — modelled from more than twelve digital signal sources. Alpine skiing has an estimated audience of 1,741,653 people in Switzerland.
The average Alpine skiing fan in Switzerland is 40.6 years old, balanced, and lives primarily in Canton of Bern.
The audience is concentrated in Canton of Bern, Canton of Zürich, Canton of St. Gallen.
Top brand affinities include FIS Alpine Ski World Cup, Marco Odermatt, Lindsey Vonn, with strongest over-indexing on FIS Alpine Ski World Cup (4.45× the country average).
Demographically, the Alpine skiing audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Alpine skiing fan in Switzerland is balanced, around 40.6 years old, with strong Price Sensitivity tendencies and a notable affinity for FIS Alpine Ski World Cup.
The key figures that characterise the Alpine skiing profile in Switzerland.
49.6% are female, 50.4% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 40.6 |
| Estimated audience size | 1,741,653 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Alpine skiing audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 13.4% |
| Germany | 8.9% |
Where the Alpine skiing audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Bern | ~300K | 1.76× | |
| 02 | Graubünden | ~70K | 1.75× | |
| 03 | Canton of Nidwalden | ~10K | 1.54× | |
| 04 | Schwyz | ~40K | 1.53× | |
| 05 | Canton of St. Gallen | ~100K | 1.47× | |
| 06 | Luzern | ~100K | 1.45× | |
| 07 | Canton of Obwalden | ~10K | 1.45× | |
| 08 | Uri | ~8K | 1.31× | |
| 09 | Valais | ~80K | 1.21× | |
| 10 | Aargau | ~100K | 1.09× | |
| 11 | Thurgau | ~50K | 1.06× | |
| 12 | Solothurn | ~50K | 1.01× | |
| 13 | Appenzell Ausserrhoden | ~8K | 0.97× | |
| 14 | Canton of Zürich | ~300K | 0.90× | |
| 15 | Canton of Glarus | ~6K | 0.90× | |
| 16 | Basel-Landschaft | ~30K | 0.83× | |
| 17 | Appenzell Innerrhoden | ~2K | 0.79× | |
| 18 | Canton of Zug | ~20K | 0.76× | |
| 19 | Schaffhausen | ~10K | 0.72× | |
| 20 | Fribourg | ~40K | 0.71× | |
| 21 | Vaud | ~100K | 0.65× | |
| 22 | Jura | ~7K | 0.61× | |
| 23 | Neuchatel | ~20K | 0.58× | |
| 24 | Ticino | ~40K | 0.55× | |
| 25 | Basel-City | ~30K | 0.48× | |
| 26 | Canton of Geneva | ~40K | 0.33× |
The strongest cross-interests of the Alpine skiing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIS Alpine Ski World Cup | Sports | 4.45× | ||
| 02 | Mikaela Shiffrin | Sports | 4.15× | ||
| 03 | Lindsey Vonn | Sports | 3.81× | ||
| 04 | Lara Gut | Sports | 3.68× | ||
| 05 | Marco Odermatt | Sports | 3.07× | ||
| 06 | Freestyle skiing | Sports | 2.75× | ||
| 07 | Beatrice Egli | Music & Radio | 2.62× | ||
| 08 | Helene Fischer | Music & Radio | 2.51× | ||
| 09 | Ski resort | Travel & Leisure | 2.42× | ||
| 10 | Winter sport | Sports | 2.35× | ||
| 11 | Ski mountaineering | Sports | 2.22× | ||
| 12 | SRF Sport | Sports | 2.20× | ||
| 13 | Snowboard | Sports | 2.18× | ||
| 14 | Backcountry skiing | Sports | 2.16× | ||
| 15 | FC Thun | Sports | 1.99× | ||
| 16 | Franjo von Allmen | Sports | 1.98× | ||
| 17 | Snow | Travel & Leisure | 1.88× | ||
| 18 | Outdoor enthusiast | Sports | 1.74× | ||
| 19 | Schweizer Radio und Fernsehen | Movies & TV | 1.73× | ||
| 20 | Ski | Sports | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.34× | |
| Design Affinity | PREMIUM | 1.17× | |
| Social Media Usage | JOY | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.78× | |
| Travelling | THRILL | 0.78× | |
| Patriotism | CONSERVATISM | 0.82× |
Alpine skiing has an estimated audience of 1,741,653 people in Switzerland, concentrated in Canton of Bern and Canton of Zürich.
49.6% of Alpine skiing fans are female, 50.4% are male, with an average age of 40.6 years.
Alpine skiing fans show strongest brand affinity for FIS Alpine Ski World Cup (4.45×), Marco Odermatt (3.07×), and Lindsey Vonn (3.81×) over the country average.
Alpine skiing fans in Switzerland are most concentrated in Canton of Bern (reach ~300K), Canton of Zürich (reach ~300K), and Canton of St. Gallen (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Alpine skiing itself, the audience over-indexes on Marco Odermatt (3.07×), Lindsey Vonn (3.81×), Schweizer Radio und Fernsehen (1.73×), and Winter sport (2.35×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Alpine skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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