A data profile of the people who buy, follow and care about Skiing in Switzerland — modelled from more than twelve digital signal sources. Skiing has an estimated audience of 1,430,596 people in Switzerland.
Skiing has an estimated audience of 1,430,596 people in Switzerland. 48.9% are female, 51.1% are male, average age 41.6. Top brand affinities: Aldi, FC Basel, Ski resort, Bicycle, FC Bayern Munich.
Top brand affinities include Aldi, FC Basel, Ski resort, with strongest over-indexing on Aldi (1.56× the country average).
Demographically, the Skiing audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Indulgence, Design Affinity.
The typical Skiing fan in Switzerland is balanced, around 41.6 years old, with strong Indulgence tendencies and a notable affinity for Aldi.
The key figures that characterise the Skiing profile in Switzerland.
48.9% are female, 51.1% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 41.6 |
| Estimated audience size | 1,430,596 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Skiing audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 9.2% |
| China | 6.0% |
The strongest cross-interests of the Skiing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TUI | Travel & Leisure | 2.48× | ||
| 02 | Colnago | Cars & Mobility | 2.41× | ||
| 03 | Shih Tzu | Pets & Animals | 1.94× | ||
| 04 | Beagle | Pets & Animals | 1.89× | ||
| 05 | Siberian Husky | Pets & Animals | 1.87× | ||
| 06 | Poodle | Pets & Animals | 1.86× | ||
| 07 | Wakeboarding | Sports | 1.83× | ||
| 08 | Yorkshire Terrier | Pets & Animals | 1.78× | ||
| 09 | French Bulldog | Pets & Animals | 1.77× | ||
| 10 | Labrador Retriever | Pets & Animals | 1.76× | ||
| 11 | British Shorthair | Pets & Animals | 1.75× | ||
| 12 | Bulldog | Pets & Animals | 1.74× | ||
| 13 | FC Basel | Sports | 1.71× | ||
| 14 | Ski resort | Travel & Leisure | 1.71× | ||
| 15 | The North Face | Fashion & Accessoires | 1.71× | ||
| 16 | High school | Business & Career | 1.60× | ||
| 17 | Bicycle | Cars & Mobility | 1.58× | ||
| 18 | Aldi | Shopping | 1.56× | ||
| 19 | Hiking boot | Fashion & Accessoires | 1.54× | ||
| 20 | FC Bayern Munich | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.25× | |
| Design Affinity | PREMIUM | 1.21× | |
| Healthy Lifestyle | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Creativity | OPEN | 0.91× | |
| Spirituality | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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