A data profile of the people who buy, follow and care about Skiing in Australia — modelled from more than twelve digital signal sources. Skiing has an estimated audience of 2,376,584 people in Australia.
Skiing has an estimated audience of 2,376,584 people in Australia. 45.3% are female, 54.7% are male, average age 41.0. Top brand affinities: Ski resort, Alpine skiing, Electric guitar, Bass guitar, Golf club.
Top brand affinities include Ski resort, Alpine skiing, Electric guitar, with strongest over-indexing on Ski resort (3.18× the country average).
Demographically, the Skiing audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Travelling, Price Sensitivity.
The typical Skiing fan in Australia is balanced, around 41.0 years old, with strong Travelling tendencies and a notable affinity for Ski resort.
The key figures that characterise the Skiing profile in Australia.
45.3% are female, 54.7% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 41.0 |
| Estimated audience size | 2,376,584 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Skiing audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 9.2% |
| China | 6.0% |
The strongest cross-interests of the Skiing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alpine skiing | Sports | 3.38× | ||
| 02 | Ski resort | Travel & Leisure | 3.18× | ||
| 03 | Winter Olympic Games | Sports | 2.36× | ||
| 04 | Snowboarding | Sports | 2.26× | ||
| 05 | Patagonia | Fashion & Accessoires | 1.95× | ||
| 06 | One Piece | Movies & TV | 1.76× | ||
| 07 | Electric guitar | Music & Radio | 1.71× | ||
| 08 | Off-road vehicle | Cars & Mobility | 1.67× | ||
| 09 | Standup paddleboarding | Sports | 1.65× | ||
| 10 | Family car | Cars & Mobility | 1.62× | ||
| 11 | National park | Travel & Leisure | 1.58× | ||
| 12 | Novak Djokovic | Sports | 1.58× | ||
| 13 | Acoustic guitar | Music & Radio | 1.56× | ||
| 14 | Bass guitar | Music & Radio | 1.53× | ||
| 15 | Mountains | Travel & Leisure | 1.53× | ||
| 16 | Violin | Music & Radio | 1.53× | ||
| 17 | Motorboat | Cars & Mobility | 1.52× | ||
| 18 | Solitaire | Games | 1.52× | ||
| 19 | Golf club | Sports | 1.51× | ||
| 20 | High-net-worth individual | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.46× | |
| Price Sensitivity | PREMIUM | 1.44× | |
| Sports Activity | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.77× | |
| Tradition | CONSERVATISM | 0.77× | |
| Mindfulness | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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