A data profile of the people who buy, follow and care about National park in Australia — modelled from more than twelve digital signal sources. National park has an estimated audience of 2,008,931 people in Australia.
The average National park fan in Australia is 44.0 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include Target Corporation, NFL, BP, with strongest over-indexing on Target Corporation (1.62× the country average).
Demographically, the National park audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Sustainability, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical National park fan in Australia is more female, around 44.0 years old, with strong Sustainability tendencies and a notable affinity for Target Corporation.
The key figures that characterise the National park profile in Australia.
56.3% are female, 43.7% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 44.0 |
| Estimated audience size | 2,008,931 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide National park audience comes from Australia.
| Country | Share |
|---|---|
| United States | 42.5% |
| United Kingdom | 4.8% |
| Canada | 4.4% |
Where the National park audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~80K | 1.76× | |
| 02 | Northern Territory | ~20K | 1.33× | |
| 03 | New South Wales | ~800K | 1.06× | |
| 04 | Queensland | ~400K | 0.92× | |
| 05 | Western Australia | ~200K | 0.85× | |
| 06 | South Australia | ~100K | 0.73× | |
| 07 | Australian Capital Territory | ~30K | 0.71× | |
| 08 | Victoria | ~300K | 0.53× |
The strongest cross-interests of the National park audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deer | Pets & Animals | 2.80× | ||
| 02 | PGA Tour | Sports | 1.91× | ||
| 03 | Electric guitar | Music & Radio | 1.88× | ||
| 04 | Cars (film) | Movies & TV | 1.87× | ||
| 05 | Home Design | Home & Garden | 1.81× | ||
| 06 | NFL | Sports | 1.74× | ||
| 07 | Engine | Cars & Mobility | 1.72× | ||
| 08 | Hand tool | Home & Garden | 1.70× | ||
| 09 | BP | Cars & Mobility | 1.69× | ||
| 10 | Musical instrument | Music & Radio | 1.65× | ||
| 11 | Boho-chic | Fashion & Accessoires | 1.65× | ||
| 12 | Target Corporation | Shopping | 1.62× | ||
| 13 | Lakes | Travel & Leisure | 1.62× | ||
| 14 | Landscape design | Business & Career | 1.62× | ||
| 15 | Travel Adventures | Travel & Leisure | 1.58× | ||
| 16 | Carpentry | Home & Garden | 1.57× | ||
| 17 | American football | Sports | 1.56× | ||
| 18 | Soul music | Music & Radio | 1.55× | ||
| 19 | RVs | Cars & Mobility | 1.51× | ||
| 20 | Baseball | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.21× | |
| Pet Ownership | JOY | 1.19× | |
| Design Affinity | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Convenience Orientation | PREMIUM | 0.81× | |
| Mindfulness | BALANCE | 0.83× |
National park has an estimated audience of 2,008,931 people in Australia, concentrated in New South Wales and Queensland.
56.3% of National park fans are female, 43.7% are male, with an average age of 44.0 years.
National park fans show strongest brand affinity for Target Corporation (1.62×), NFL (1.74×), and BP (1.69×) over the country average.
National park fans in Australia are most concentrated in New South Wales (reach ~800K), Queensland (reach ~400K), and Victoria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond National park itself, the audience over-indexes on NFL (1.74×), BP (1.69×), Musical instrument (1.65×), and Soul music (1.55×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for National park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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