A data profile of the people who buy, follow and care about Carpentry in Australia — modelled from more than twelve digital signal sources. Carpentry has an estimated audience of 3,521,626 people in Australia.
The average Carpentry fan in Australia is 40.6 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Cars (film), Motor vehicle, Ultimate Fighting Championship, with strongest over-indexing on Cars (film) (2.21× the country average).
Demographically, the Carpentry audience skews more male with an average age of 40.6, and over-indexes on personality traits such as DIY Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Carpentry fan in Australia is more male, around 40.6 years old, with strong DIY Mentality tendencies and a notable affinity for Cars (film).
The key figures that characterise the Carpentry profile in Australia.
36.6% are female, 63.4% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 36.6% |
| Male | 63.4% |
| Average age | 40.6 |
| Estimated audience size | 3,521,626 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Carpentry audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.7% |
| United Kingdom | 6.2% |
| Germany | 4.8% |
Where the Carpentry audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~1M | 1.13× | |
| 02 | South Australia | ~300K | 1.13× | |
| 03 | Western Australia | ~500K | 1.11× | |
| 04 | New South Wales | ~1.5M | 1.06× | |
| 05 | Queensland | ~900K | 1.03× | |
| 06 | Northern Territory | ~30K | 0.99× | |
| 07 | Australian Capital Territory | ~60K | 0.85× | |
| 08 | Tasmania | ~60K | 0.79× |
The strongest cross-interests of the Carpentry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wrench | Home & Garden | 2.31× | ||
| 02 | Cars (film) | Movies & TV | 2.21× | ||
| 03 | Drill | Home & Garden | 2.04× | ||
| 04 | Hand tool | Home & Garden | 1.94× | ||
| 05 | PGA Tour | Sports | 1.94× | ||
| 06 | Welding | Home & Garden | 1.93× | ||
| 07 | Lumber | Home & Garden | 1.84× | ||
| 08 | Engine | Cars & Mobility | 1.83× | ||
| 09 | Motorcycle racing | Cars & Mobility | 1.74× | ||
| 10 | Sydney Tools | Shopping | 1.72× | ||
| 11 | Combat sport | Sports | 1.69× | ||
| 12 | American football | Sports | 1.62× | ||
| 13 | All-terrain vehicle | Cars & Mobility | 1.59× | ||
| 14 | Ultimate Fighting Championship | Sports | 1.57× | ||
| 15 | NFL | Sports | 1.57× | ||
| 16 | Repco | Cars & Mobility | 1.57× | ||
| 17 | Tire | Cars & Mobility | 1.54× | ||
| 18 | Motor vehicle | Cars & Mobility | 1.51× | ||
| 19 | Used car | Cars & Mobility | 1.51× | ||
| 20 | Toyota | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.14× | |
| Need for Security | CONSERVATISM | 1.02× | |
| Risk Appetite | THRILL | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.67× | |
| Community Orientation | OPEN | 0.73× | |
| Price Sensitivity | PREMIUM | 0.74× |
Carpentry has an estimated audience of 3,521,626 people in Australia, concentrated in New South Wales and Victoria.
36.6% of Carpentry fans are female, 63.4% are male, with an average age of 40.6 years.
Carpentry fans show strongest brand affinity for Cars (film) (2.21×), Motor vehicle (1.51×), and Ultimate Fighting Championship (1.57×) over the country average.
Carpentry fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1M), and Queensland (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Carpentry itself, the audience over-indexes on Motor vehicle (1.51×), Ultimate Fighting Championship (1.57×), NFL (1.57×), and American football (1.62×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Carpentry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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