A data profile of the people who buy, follow and care about Motorcycle racing in Australia — modelled from more than twelve digital signal sources. Motorcycle racing has an estimated audience of 2,652,806 people in Australia.
Motorcycle racing has an estimated audience of 2,652,806 people in Australia. 22.0% are female, 78.0% are male, average age 40.4. Top brand affinities: Formula One, Motocross, Lewis Hamilton, Max Verstappen, Motorcycle helmet.
Top brand affinities include Formula One, Motocross, Lewis Hamilton, with strongest over-indexing on Formula One (2.31× the country average).
Demographically, the Motorcycle racing audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Travelling, Need for Security.
The typical Motorcycle racing fan in Australia is more male, around 40.4 years old, with strong Travelling tendencies and a notable affinity for Formula One.
The key figures that characterise the Motorcycle racing profile in Australia.
22.0% are female, 78.0% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 22.0% |
| Male | 78.0% |
| Average age | 40.4 |
| Estimated audience size | 2,652,806 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Motorcycle racing audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.4% |
| Italy | 7.5% |
| Japan | 6.2% |
The strongest cross-interests of the Motorcycle racing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Superbike World Championship | Sports | 6.47× | ||
| 02 | Chopper (motorcycle) | Cars & Mobility | 4.87× | ||
| 03 | Kawasaki | Cars & Mobility | 4.38× | ||
| 04 | Motorcycle helmet | Cars & Mobility | 4.15× | ||
| 05 | Lewis Hamilton | Sports | 4.13× | ||
| 06 | Max Verstappen | Sports | 4.08× | ||
| 07 | Sandra Bullock | Movies & TV | 4.07× | ||
| 08 | Motocross | Sports | 3.85× | ||
| 09 | Carcare | Cars & Mobility | 3.48× | ||
| 10 | MotoGP | Sports | 3.16× | ||
| 11 | Compact car | Cars & Mobility | 3.03× | ||
| 12 | Honda | Cars & Mobility | 2.70× | ||
| 13 | Electric car | Cars & Mobility | 2.65× | ||
| 14 | Racing games | Games | 2.45× | ||
| 15 | Formula One | Sports | 2.31× | ||
| 16 | Mechanical engineering | Business & Career | 2.20× | ||
| 17 | Motorcycles | Cars & Mobility | 2.18× | ||
| 18 | Plumbing | Home & Garden | 1.74× | ||
| 19 | Carpentry | Home & Garden | 1.74× | ||
| 20 | SUVs | Cars & Mobility | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.58× | |
| Need for Security | CONSERVATISM | 1.37× | |
| Early Adopter Mentality | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.63× | |
| Mindfulness | BALANCE | 0.65× | |
| Tradition | CONSERVATISM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Motorcycle racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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