A data profile of the people who buy, follow and care about Electric car in Australia — modelled from more than twelve digital signal sources. Electric car has an estimated audience of 1,988,893 people in Australia.
The average Electric car fan in Australia is 42.6 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Cars (film), Engine, Motor vehicle, with strongest over-indexing on Cars (film) (3.61× the country average).
Demographically, the Electric car audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Electric car fan in Australia is more male, around 42.6 years old, with strong Need for Security tendencies and a notable affinity for Cars (film).
The key figures that characterise the Electric car profile in Australia.
23.4% are female, 76.6% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 23.4% |
| Male | 76.6% |
| Average age | 42.6 |
| Estimated audience size | 1,988,893 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Electric car audience comes from Australia.
| Country | Share |
|---|---|
| United States | 12.8% |
| Germany | 6.7% |
| Japan | 6.3% |
Where the Electric car audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Australian Capital Territory | ~50K | 1.22× | |
| 02 | Victoria | ~600K | 1.08× | |
| 03 | Western Australia | ~200K | 1.05× | |
| 04 | South Australia | ~200K | 1.03× | |
| 05 | Queensland | ~500K | 1.01× | |
| 06 | New South Wales | ~700K | 0.95× | |
| 07 | Northern Territory | ~20K | 0.90× | |
| 08 | Tasmania | ~40K | 0.89× |
The strongest cross-interests of the Electric car audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Suspension (vehicle) | Cars & Mobility | 3.65× | ||
| 02 | Cars (film) | Movies & TV | 3.61× | ||
| 03 | Hybrids | Cars & Mobility | 3.23× | ||
| 04 | Engine | Cars & Mobility | 3.12× | ||
| 05 | Automotive design | Business & Career | 3.00× | ||
| 06 | Hyundai | Cars & Mobility | 2.88× | ||
| 07 | Muscle car | Cars & Mobility | 2.78× | ||
| 08 | Motorcycle racing | Cars & Mobility | 2.65× | ||
| 09 | Hand tool | Home & Garden | 2.50× | ||
| 10 | Motorcycling | Cars & Mobility | 2.50× | ||
| 11 | Tire | Cars & Mobility | 2.40× | ||
| 12 | Repco | Cars & Mobility | 2.33× | ||
| 13 | Used Cars | Cars & Mobility | 2.32× | ||
| 14 | Car rentals | Cars & Mobility | 2.26× | ||
| 15 | Wheel | Cars & Mobility | 2.22× | ||
| 16 | Used car | Cars & Mobility | 2.20× | ||
| 17 | Toyota | Cars & Mobility | 2.04× | ||
| 18 | Supercheap Auto | Cars & Mobility | 1.92× | ||
| 19 | Formula One | Sports | 1.90× | ||
| 20 | Motor vehicle | Cars & Mobility | 1.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.35× | |
| DIY Mentality | THRILL | 1.26× | |
| Risk Appetite | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.69× | |
| Creativity | OPEN | 0.71× | |
| Community Orientation | OPEN | 0.74× |
Electric car has an estimated audience of 1,988,893 people in Australia, concentrated in New South Wales and Victoria.
23.4% of Electric car fans are female, 76.6% are male, with an average age of 42.6 years.
Electric car fans show strongest brand affinity for Cars (film) (3.61×), Engine (3.12×), and Motor vehicle (1.89×) over the country average.
Electric car fans in Australia are most concentrated in New South Wales (reach ~700K), Victoria (reach ~600K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Electric car itself, the audience over-indexes on Engine (3.12×), Motor vehicle (1.89×), Wheel (2.22×), and Repco (2.33×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Electric car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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