A data profile of the people who buy, follow and care about Hyundai in Australia — modelled from more than twelve digital signal sources. Hyundai has an estimated audience of 1,918,541 people in Australia.
The average Hyundai fan in Australia is 40.2 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Used car, Price, Road, with strongest over-indexing on Used car (2.9× the country average).
Demographically, the Hyundai audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Family Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Hyundai fan in Australia is more male, around 40.2 years old, with strong Family Orientation tendencies and a notable affinity for Used car.
The key figures that characterise the Hyundai profile in Australia.
32.1% are female, 67.9% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 32.1% |
| Male | 67.9% |
| Average age | 40.2 |
| Estimated audience size | 1,918,541 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Hyundai audience comes from Australia.
| Country | Share |
|---|---|
| United States | 14.6% |
| Italy | 5.5% |
| Germany | 5.4% |
Where the Hyundai audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~500K | 1.19× | |
| 02 | New South Wales | ~800K | 1.09× | |
| 03 | Victoria | ~600K | 1.09× | |
| 04 | South Australia | ~200K | 1.06× | |
| 05 | Western Australia | ~200K | 0.99× | |
| 06 | Australian Capital Territory | ~40K | 0.95× | |
| 07 | Tasmania | ~40K | 0.86× | |
| 08 | Northern Territory | ~10K | 0.80× |
The strongest cross-interests of the Hyundai audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hyundai i30 | Cars & Mobility | 6.05× | ||
| 02 | Hyundai Tucson | Cars & Mobility | 5.86× | ||
| 03 | Kia Sportage | Cars & Mobility | 5.02× | ||
| 04 | Hyundai Kona | Cars & Mobility | 4.83× | ||
| 05 | Family car | Cars & Mobility | 3.19× | ||
| 06 | Car dealership | Cars & Mobility | 2.96× | ||
| 07 | Used car | Cars & Mobility | 2.90× | ||
| 08 | Repco | Cars & Mobility | 2.53× | ||
| 09 | Road | Travel & Leisure | 2.14× | ||
| 10 | Xero (software) | Brand | 2.14× | ||
| 11 | Supercheap Auto | Cars & Mobility | 2.14× | ||
| 12 | The Good Guys | Home & Garden | 2.07× | ||
| 13 | Price | Shopping | 1.99× | ||
| 14 | SUVs | Cars & Mobility | 1.75× | ||
| 15 | The Good Guys (2010 TV series) | Movies & TV | 1.72× | ||
| 16 | Building | Home & Garden | 1.69× | ||
| 17 | Gmail | Internet & Social Media | 1.64× | ||
| 18 | Financial services | Business & Career | 1.63× | ||
| 19 | Home construction | Home & Garden | 1.62× | ||
| 20 | Automobiles | Cars & Mobility | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.52× | |
| Need for Security | CONSERVATISM | 1.50× | |
| Quality Awareness | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.66× | |
| Mindfulness | BALANCE | 0.70× | |
| Extroversion | THRILL | 0.78× |
Hyundai's target market in Australia covers an estimated 1,918,541 people, concentrated in New South Wales and Victoria.
32.1% of the Hyundai audience are female, 67.9% are male, with an average age of 40.2 years.
Hyundai fans show strongest brand affinity for Used car (2.9×), Price (1.99×), and Road (2.14×) over the country average.
Hyundai fans in Australia are most concentrated in New South Wales (reach ~800K), Victoria (reach ~600K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Hyundai itself, the audience over-indexes on Price (1.99×), Road (2.14×), Xero (software) (2.14×), and Repco (2.53×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Hyundai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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