A data profile of the people who buy, follow and care about Used Cars in Australia — modelled from more than twelve digital signal sources. Used Cars has an estimated audience of 2,736,630 people in Australia.
The average Used Cars fan in Australia is 43.8 years old, more male, and lives primarily in Queensland.
The audience is concentrated in Queensland, New South Wales, Victoria.
Top brand affinities include National Rugby League, Driving, Cotton On, with strongest over-indexing on National Rugby League (1.54× the country average).
Demographically, the Used Cars audience skews more male with an average age of 43.8, and over-indexes on personality traits such as DIY Mentality, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Used Cars fan in Australia is more male, around 43.8 years old, with strong DIY Mentality tendencies and a notable affinity for National Rugby League.
The key figures that characterise the Used Cars profile in Australia.
29.4% are female, 70.6% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 43.8 |
| Estimated audience size | 2,736,630 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Used Cars audience comes from Australia.
| Country | Share |
|---|---|
| United States | 27.1% |
| United Kingdom | 6.4% |
| Germany | 6.2% |
Where the Used Cars audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~900K | 1.35× | |
| 02 | Australian Capital Territory | ~60K | 1.05× | |
| 03 | Tasmania | ~60K | 1.00× | |
| 04 | South Australia | ~200K | 0.95× | |
| 05 | Northern Territory | ~20K | 0.94× | |
| 06 | Victoria | ~800K | 0.93× | |
| 07 | Western Australia | ~300K | 0.92× | |
| 08 | New South Wales | ~900K | 0.87× |
The strongest cross-interests of the Used Cars audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Off-road racing | Cars & Mobility | 3.04× | ||
| 02 | Family car | Cars & Mobility | 2.91× | ||
| 03 | Compact car | Cars & Mobility | 2.71× | ||
| 04 | Commercial vehicle | Cars & Mobility | 2.65× | ||
| 05 | Housing estate | Home & Garden | 2.49× | ||
| 06 | Driving | Cars & Mobility | 2.48× | ||
| 07 | Muscle car | Cars & Mobility | 2.35× | ||
| 08 | Electric car | Cars & Mobility | 2.35× | ||
| 09 | Motorhome | Cars & Mobility | 2.33× | ||
| 10 | Fishing reel | Sports | 2.20× | ||
| 11 | Sydney Tools | Shopping | 2.10× | ||
| 12 | Outdoor enthusiast | Sports | 1.99× | ||
| 13 | Landscaping | Home & Garden | 1.77× | ||
| 14 | Carpentry | Home & Garden | 1.73× | ||
| 15 | Building | Home & Garden | 1.71× | ||
| 16 | Machine | Business & Career | 1.69× | ||
| 17 | Cotton On | Fashion & Accessoires | 1.66× | ||
| 18 | Home construction | Home & Garden | 1.66× | ||
| 19 | National Rugby League | Sports | 1.54× | ||
| 20 | Rugby union | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.29× | |
| Sports Activity | POWER | 1.15× | |
| Family Orientation | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.47× | |
| Mindfulness | BALANCE | 0.52× | |
| Community Orientation | OPEN | 0.53× |
Used Cars has an estimated audience of 2,736,630 people in Australia, concentrated in Queensland and New South Wales.
29.4% of Used Cars fans are female, 70.6% are male, with an average age of 43.8 years.
Used Cars fans show strongest brand affinity for National Rugby League (1.54×), Driving (2.48×), and Cotton On (1.66×) over the country average.
Used Cars fans in Australia are most concentrated in Queensland (reach ~900K), New South Wales (reach ~900K), and Victoria (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Used Cars itself, the audience over-indexes on Driving (2.48×), Cotton On (1.66×), Outdoor enthusiast (1.99×), and Home construction (1.66×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Used Cars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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