A data profile of the people who buy, follow and care about Supercar in Australia — modelled from more than twelve digital signal sources. Supercar has an estimated audience of 2,044,622 people in Australia.
Supercar has an estimated audience of 2,044,622 people in Australia. 23.0% are female, 77.0% are male, average age 42.9. Top brand affinities: Formula One, Antique car, Carcare, Lewis Hamilton, Max Verstappen.
Top brand affinities include Formula One, Antique car, Carcare, with strongest over-indexing on Formula One (2.19× the country average).
Demographically, the Supercar audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Risk Appetite, Need for Security.
The typical Supercar fan in Australia is more male, around 42.9 years old, with strong Risk Appetite tendencies and a notable affinity for Formula One.
The key figures that characterise the Supercar profile in Australia.
23.0% are female, 77.0% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 42.9 |
| Estimated audience size | 2,044,622 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Supercar audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.1% |
| Italy | 7.7% |
| United Kingdom | 6.7% |
The strongest cross-interests of the Supercar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Koenigsegg | Cars & Mobility | 6.58× | ||
| 02 | Porsche 911 | Cars & Mobility | 5.53× | ||
| 03 | Antique car | Cars & Mobility | 4.59× | ||
| 04 | Carcare | Cars & Mobility | 4.41× | ||
| 05 | Auto show | Cars & Mobility | 4.25× | ||
| 06 | Lewis Hamilton | Sports | 4.01× | ||
| 07 | Max Verstappen | Sports | 3.78× | ||
| 08 | Rallying | Sports | 3.45× | ||
| 09 | Ferrari | Cars & Mobility | 3.29× | ||
| 10 | Lamborghini | Cars & Mobility | 3.09× | ||
| 11 | Automobile repair shop | Cars & Mobility | 2.95× | ||
| 12 | Porsche | Cars & Mobility | 2.84× | ||
| 13 | Compact car | Cars & Mobility | 2.48× | ||
| 14 | Formula One | Sports | 2.19× | ||
| 15 | Car dealership | Cars & Mobility | 2.01× | ||
| 16 | Wikipedia | Internet & Social Media | 1.86× | ||
| 17 | Mixed martial arts | Sports | 1.65× | ||
| 18 | Auction | Shopping | 1.56× | ||
| 19 | Used car | Cars & Mobility | 1.53× | ||
| 20 | SUVs | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.44× | |
| Need for Security | CONSERVATISM | 1.37× | |
| Early Adopter Mentality | POWER | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.60× | |
| Tradition | CONSERVATISM | 0.67× | |
| Sustainability | BALANCE | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Supercar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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