A data profile of the people who buy, follow and care about Mixed martial arts in Australia — modelled from more than twelve digital signal sources. Mixed martial arts has an estimated audience of 3,176,225 people in Australia.
The average Mixed martial arts fan in Australia is 39.6 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Martial arts, FIFA World Cup, NBA, with strongest over-indexing on Martial arts (2.75× the country average).
Demographically, the Mixed martial arts audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Mixed martial arts fan in Australia is more male, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Martial arts.
The key figures that characterise the Mixed martial arts profile in Australia.
25.1% are female, 74.9% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 25.1% |
| Male | 74.9% |
| Average age | 39.6 |
| Estimated audience size | 3,176,225 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Mixed martial arts audience comes from Australia.
| Country | Share |
|---|---|
| United States | 25.9% |
| United Kingdom | 5.4% |
| Japan | 4.7% |
Where the Mixed martial arts audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Western Australia | ~500K | 1.31× | |
| 02 | Queensland | ~800K | 1.12× | |
| 03 | Victoria | ~1M | 1.06× | |
| 04 | New South Wales | ~1M | 1.00× | |
| 05 | Northern Territory | ~30K | 0.99× | |
| 06 | Tasmania | ~70K | 0.96× | |
| 07 | Australian Capital Territory | ~60K | 0.95× | |
| 08 | South Australia | ~200K | 0.93× |
The strongest cross-interests of the Mixed martial arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Martial arts | Sports | 2.75× | ||
| 02 | WWE | Sports | 2.33× | ||
| 03 | Combat sport | Sports | 2.25× | ||
| 04 | Sydney Tools | Shopping | 2.23× | ||
| 05 | Professional wrestling | Sports | 2.03× | ||
| 06 | Fox Sports (Australia) | Sports | 1.94× | ||
| 07 | Repco | Cars & Mobility | 1.84× | ||
| 08 | Premier League | Sports | 1.83× | ||
| 09 | FIFA World Cup | Sports | 1.80× | ||
| 10 | Power tool | Home & Garden | 1.80× | ||
| 11 | Ultimate Fighting Championship | Sports | 1.77× | ||
| 12 | NBA | Sports | 1.75× | ||
| 13 | National Association of Broadcasters | Movies & TV | 1.69× | ||
| 14 | Meme | Internet & Social Media | 1.64× | ||
| 15 | Supercheap Auto | Cars & Mobility | 1.61× | ||
| 16 | Gambling | Games | 1.58× | ||
| 17 | Donald Trump | Politics & Society | 1.54× | ||
| 18 | Team sport | Sports | 1.54× | ||
| 19 | Cricket | Sports | 1.53× | ||
| 20 | SUVs | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.30× | |
| Risk Appetite | THRILL | 1.23× | |
| Extroversion | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.66× | |
| Tradition | CONSERVATISM | 0.77× | |
| Luxury Orientation | PREMIUM | 0.80× |
Mixed martial arts has an estimated audience of 3,176,225 people in Australia, concentrated in New South Wales and Victoria.
25.1% of Mixed martial arts fans are female, 74.9% are male, with an average age of 39.6 years.
Mixed martial arts fans show strongest brand affinity for Martial arts (2.75×), FIFA World Cup (1.8×), and NBA (1.75×) over the country average.
Mixed martial arts fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~1M), and Queensland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Mixed martial arts itself, the audience over-indexes on FIFA World Cup (1.8×), NBA (1.75×), Donald Trump (1.54×), and Ultimate Fighting Championship (1.77×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Mixed martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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